Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Freelancer emails have low open rates but the highest reply rates, especially Gmail, at 4.88%.
National news outlets dominate outreach but have lower engagement due to inbox saturation.
Australian and UK journalists reply more often - local relevance and exclusivity increase success.
US Read more
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Affiliate SEO is essentially dead following the Helpful Content Update, as the focus has shifted to AI-driven and brand-focused strategies.
Passive link building using original survey data and “statistics” pages remains a top ROI tactic.
AI-powered coding now enables cost-effective Read more
Emails under 300 words get the highest open and reply rates—brevity significantly boosts engagement.
Including full press releases or long intros may lower pitch effectiveness; link out to details instead.
Focus on journalist relevance—tailor pitches to their beat, not just broad verticals.
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It's been an exciting time here at BuzzStream since we've launched our new media list building tool, ListIQ.
So, I thought it would be helpful to get the full story from our CEO, Paul May on why we built the tool, what problems it solves for digital PRs today, and what the future holds for ListIQ.
Enjoy!
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Follow-up emails boost reply rates by 85%, especially in Education, Entertainment, and Tech campaigns.
First follow-up is most impactful—subsequent replies drop by 66%.
Best timing is within 1 day of the original pitch; reply rates peak early.
Industry matters—Travel and Fashion see Read more
What's one thing that will keep your campaigns successful?
Relevance.
In this podcast, I speak with Olivia Bence, Head of Digital PR with Bring Digital.
I met during a panel at BrightonSEO in 2024 where she dropped some tips on the subject. Since then, relevance continues to be a buzzword in Read more
When I think about the people shaping the future of PR and marketing, Gini Dietrich is always at the top of the list.
She’s the founder of Spin Sucks, creator of the PESO Model, and one of the most consistent voices advocating for an integrated, outcome-driven communication strategy within marketing.
And Read more
In September 2024, Google took a rare manual action against Forbes Advisor, wiping out nearly 20 million monthly visits.
Forbes Advisor's digital PR team drove over 70,000 referring domains before the penalty.
As of May 2025, the site had regained nearly 4 million in traffic (~17%) Read more
Want to rank in local search? Start thinking like a brand, not just an SEO.
I brought in Chris Brencans, CEO/founder of OntheMap.com, a local search digital marketing agency specializing in local SEO for industries like legal, medical, and home services.
In this episode, Chris explains how smaller Read more
Most replies come fast: 57% of link-building replies and 69.4% of digital PR replies happen within 6 hours.
Average response times are 12.85 hours for link builders, 11.4 hours for digital PRs.
Education, Fashion & Beauty had the fastest link building reply times.
Fashion & Read more
