End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Branded web mentions had the strongest correlation with AI overview visibility, surpassing links and domain rating (DR).
AI overviews favor language-based signals (mentions, branded anchors) over traditional link-based SEO factors.
Even small brands saw visibility gains from minimal mentions, Read more
0 comments
Relevance Engineering blends AI, content strategy, UX, digital PR, and information retrieval to future-proof SEO.
AI Overviews and chatbots generate synthetic queries; optimizing for these hidden queries boosts visibility.
Links from relevant news/media sites still carry high value due to Google's Read more
Newsjacking has two paths: planned reactive (e.g. budget announcements) and breaking reactive (e.g. heatwaves, celebrity feuds).
Think like a journalist: anticipate story evolutions, focus on audience interest, and aim to move the narrative forward.
Build case study content: use brand spokespeople Read more
Reddit and Wikipedia dominate ChatGPT visibility across nearly all major datasets analyzed.
Forbes, TechRadar, and Business Insider consistently appear, suggesting strong domain authority and topical relevance.
OpenAI data partnerships don’t guarantee increased visibility in ChatGPT outputs.
Read more
DR/DA are “vanity metrics” and useful for quick validation, but they can be easily gamed.
Spammy link tactics (like DR-boosting and HARO overuse) lead to poor keyword relevance, traffic drops, and risk of manual penalties.
Google’s SpamBrain evaluates link context and relevance, not just Read more
Figurehead credibility and niche relevance are critical for successful quote placements on HARO-style platforms.
Diversify outreach with platforms like Featured, Qwoted, Source of Sources, and direct journalist pitching.
Use AI-resistant tactics: human voice, personal anecdotes, and original Read more
Backlinks and referring domains still strongly correlate with top SERP rankings, per Ahrefs and Backlinko 2025 studies.
Digital PR now outperforms traditional link tactics, earning authoritative links and unlinked mentions from trusted publications.
Top 10 Google rankings heavily influence Read more
You don’t need to post daily — showing up on LinkedIn once a week already makes you more active than 97% of users.
Thoughtful engagement is powerful — consistent comments on others’ posts can grow your visibility just as much (if not more) than creating new content.
Your personal Read more
I reached out to Shane Dutka of SiteCurve after I realized that both he and I share a passion for deriving strategic insights from competitors. It's an undervalued skill in the industry, but a glance at Shane's content reveals that he's a pro, which is why he built SiteCurve.
So, given there was so Read more
Generative Engine Optimization (GEO) is emerging as the key framework for increasing brand visibility in AI-generated search results.
Brand mentions without links are critical for GEO—AI models weigh context-rich mentions in training data, not just backlinks.
Context wrapping (ensuring surrounding Read more
