End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
The UK builds digital PR around press releases, while the US relies more on newswires and avoids full releases in outreach emails.
US PR pros personalize more often and more deeply than their UK counterparts.
AI adoption in pitching is much higher in the US than in the UK.
UK campaigns secure Read more
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PR must be social-first because news and trends now break on social before traditional media.
Strong campaigns build social-ready soundbites and stats into the strategy from day one.
Brands shouldn’t chase every viral moment—only trends that fit their audience and relevance.
The future Read more
Common Crawl is a large, open web dataset that was historically used in early LLM training.
According to Metehan, blocking Common Crawl may not remove a site’s link influence, because inbound links still affect its metrics.
Harmonic Centrality and PageRank reflect authority and visibility Read more
When we launched our first State of Digital PR last year, digital PR was entering a resurgence.
This year, many say digital PR is even more effective than last year (driven in part by AI), yet it’s reportedly becoming more challenging.
We interviewed 150+ digital PR professionals to understand Read more
This is a transcription of my perfect pitch webinar, where I used data from millions of pitches and insights from top performers in the space.
Special thanks to Fractl, Incubeta (Shout Bravo), Rise at Seven, Propellernet, Journey Further, Aira, and Go Fish Digital, for contributing screenshots.
Jump Read more
Digital PR places brands on sites and platforms where most Americans actually consume information.
Digital PR–driven rankings and brand mentions correlate with AI citations and AI-generated answers.
High-authority publisher links and brand mentions secured through digital PR likely influence Read more
Schedule regular conversations with customers to uncover repeatable pain points, not just opinions.
Choose marketing channels based on where your audience already gathers, not on what your team is most comfortable with.
Broaden your definition of content beyond articles to include experiences, Read more
Data becomes useful when it’s translated into everyday language people can act on, not left as spreadsheets, KPIs, and jargon.
The biggest mistake is drowning in the details; strong data work starts by zooming out, understanding the user journey, and then checking whether the right data exists.
Read more
Most Americans do not rely on AI for news, with roughly 60% saying they never or rarely get news from AI.
AI has not replaced traditional news habits, as user behavior is shifting more toward social.
71.7% of Americans who use AI for news have seen it produce false information.
Only 7.1% Read more
OpenAI partners broadly, but partnerships don’t guarantee ChatGPT citations.
Google uses very little licensed news data for LLM training beyond Associated Press.
Perplexity signs the most publishers, and gets blocked the most.
Microsoft’s deals mainly support Copilot.
Meta mixes licensed Read more
