End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Our guest for this episode, Rich Brooks, is a man of many hats. He runs the Agents of Change Digital Marketing Conference, is the president of Flyte New Media, and is the Tech Guru for his local NBC channel in Maine, among many other things.
Rich was kind enough to invite me onto his podcast to chat Read more
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Unlinked brand mentions are now critical for appearing in AI Overviews and search citations.
“Building coverage” is replacing “building links” as the goal of digital PR for small businesses.
Emotional, founder-led stories drive local and niche media coverage that AI tools increasingly Read more
AI has reshaped SEO strategy — brands must now optimize for visibility across LLMs, alternative platforms like TikTok, and Discover.
Audience insight is foundational — successful SEO begins with understanding user pain points, platform behavior, and demand creation.
Brand mentions outweigh Read more
Set Google Alerts and subscribe to niche newsletters to streamline trend spotting for reactive opportunities.
Pre-introduce expert sources to journalists before news breaks to boost chances of future outreach.
Repurpose existing blog content or data in your reactive pitches to reduce turnaround Read more
Reactive PR requires speed and specificity—jump on news within hours using expert quotes tailored to current headlines.
Use AI tools like ChatGPT to surface timely, relevant stories across industries for each client daily.
Build editorial calendars around recurring news cycles (e.g. heatwaves, Read more
AI discoverability demands unified SEO, PR, and content strategies to boost visibility across search and AI tools.
SEO provides data that PR can use to craft stories aligned with what audiences are actively searching for.
Content roadmaps should prioritize flexibility—3-month plans Read more
AI Mode finds valid journalist emails only ~44% of the time, with ~69% of those verified as deliverable.
AI's email guesses based on pattern matching are often incorrect due to journalist turnover and media brand ownership.
AI Mode pulls from public sources like PDFs, social posts, and websites, Read more
Average monthly contract: $5,458 across all respondents. Most retainers fall under $10K per month, with half priced below $5K.
Average cost per link (CPL): $597. Costs vary widely by service type, ranging from $150 for guest posting to $800 for large hero campaigns.
1 in 3 respondents don’t Read more
GEO is the new SEO: Generative Engine Optimization focuses on how AI systems synthesize brand info, not how Google ranks pages.
Mentions > Links: Brand mentions across trusted sites now correlate more with AI visibility than traditional backlinks.
Syndication still works: Republished and Read more
Content marketing in 2025 is user-first — prioritize meeting users at multiple entry points with content tailored to their journey stage.
Use the 6H framework — Hero, Hub, Help, Heart, Happy, and Human content map to key stages from awareness to advocacy.
AI should support, not lead — Read more
