End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
AI-generated content is reshaping digital PR, making brand mentions, expert commentary, and sentiment critical for LLM visibility.
Brand mentions now outperform backlinks in AI Overviews, according to studies by Ahrefs and other industry tools.
Relevance and positive sentiment directly impact Read more
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LinkedIn surpassed Twitter/X as the top social platform for journalists, making it a key platform for PR relationship-building in 2025.
Email remains the dominant marketing method (96% preference), despite a slight increase in DM-based outreach.
Journalists now prefer exclusives over original Read more
ListIQ builds targeted media lists directly from Google News using AI-powered journalist research.
Avoids outdated databases and unreliable email finders with vetted, publication-specific contacts.
Filters out low-value sources automatically, saving time and improving list quality.
Activity Read more
Qwoted dominates for volume and quality, offering the most media requests and the highest share of DR 80+ opportunities.
Twitter/X and LinkedIn have 82% outlet overlap, making it redundant to monitor both for journalist requests.
HARO has the highest cross-platform overlap, underscoring its Read more
AI Overviews are reshaping search, reducing traffic to news sites, and favoring well-known brands in both visibility and citations.
Brand mentions now matter more than backlinks in AI-generated content, shifting PR strategy toward brand visibility and authority.
News publishers must diversify Read more
Traditional SEO isn't dead. But Google is layering new signals, such as brand and business model, on top of existing ones.
Successful affiliate sites now require original research, testing, and in-depth topical authority, rather than generic review content.
Branded anchor text and unlinked Read more
Subject lines with 9–13 words and 71+ characters have the highest open rates (up to 40.71%).
Phrases like “Study finds” and front-loaded brackets boost open and reply rates significantly.
Exclusives and publication mentions drive higher engagement, yet they remain underutilized by most Read more
Digital PR in the U.S. is still evolving: Unlike the U.K., where digital PR is saturated and well-defined, the U.S. market offers untapped opportunities and diverse terminology.
Story-first approach drives results: Strong, relevant stories outperform tactics; success hinges on cultural relevance Read more
Use Google News to assess site fit, focusing on original content and DA/DR 70+ for credible media coverage.
Confirm article originality by checking syndication status, press release formatting, and whether the author is in-house.
Evaluate journalist fit by verifying recent activity, topic relevance, Read more
Freelancer emails have low open rates but the highest reply rates, especially Gmail, at 4.88%.
National news outlets dominate outreach but have lower engagement due to inbox saturation.
Australian and UK journalists reply more often - local relevance and exclusivity increase success.
US Read more
