Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
You typically need an unsubscribe link for email outreach, but don’t worry; it won’t impact you much.
Unsubscribe links are necessary for email outreach in sales.
Government-enforced or otherwise, most spam requirements exist to help eliminate spam, which you’ll find rampant in sales outreach.
However, Read more
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If you've followed my writing lately, you'll know that I think the US digital PR space still has lots of untapped potential in local news.
So, I contacted Collin Czarnecki, a former local journalist who now owns Noble, a digital PR and content strategy agency based in the US.
Collin graciously Read more
Recently, I’ve heard a prominent digital PR team saying they send over 5K emails per campaign to get great results.
Digital PR campaigns are rarely relevant to thousands of journalists, so this number gave me pause.
The industry calls this the “spray and pray” technique. If you send out enough Read more
Help a Reporter Out (HARO) is back!
Starting April 22, the first email requests will go live.
I spoke to Brett Farmiloe, Founder of Featured.com and now leading the relaunch of Helpareporter.com (HARO), to get a rundown of why they acquired HARO and their plans to fight spam and AI Content and Read more
One year ago, Google and Yahoo announced new email rules to combat spam.
Starting May 5, 2025, Microsoft joins them with a new announcement.
Microsoft will start enforcing new authentication rules and requirements for high-volume senders emailing to recipients using Microsoft consumer services, Read more
Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. I connected with Daniele Saccardi, Preply's Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made this happen.
We dive into their in-house vs agency approach, Read more
Link building is always a hot-button issue in the SEO community. After a tumultuous 2024, we’ve heard (and felt) that SEOs and organizations are becoming more skeptical about the impact of links and link building.
We teamed up with Garrett French of Citation Labs to truly understand where Read more
PRs sometimes get so caught up in the hunt for links and coverage that we forget a real person is on the other side of our pitch emails.
So, I wanted to talk to Rosie Taylor, an award-winning health and consumer affairs freelance journalist and author of the Get Featured Substack, about what it's Read more
Brands and PRs have had a more challenging time reaching journalists.
In our State of Digital PR Report, over 60% of respondents reported finding relevant journalists has been more difficult in the past 12 months.
Due to this, PRs are now including podcasts as an alternative outlet to pitch to Read more
I visited Google Search Central in NYC last week and felt energized about the power of PR.
While most of the conference clarified recent actions, like site reputation abuse, one section discussed the partnerships the search team is making to adapt to the changing search landscape.
Here it is below:
The Read more
