End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
I met Gus Pelogia at BrightonSEO after he gave his excellent talk on writing SEO tickets for development teams. Gus is the SEO Product Manager at Indeed, a job site with over a million unique pages. That's a lot of project management and a lot of wrangling developers.
But before that, he worked at Read more
0 comments
Google's 2024 spam filters demand hyper-personalized email outreach to avoid automatic inbox rejection.
Personalization now means referencing bios, social posts, or previous coverage, beyond just names.
Tools like BuzzStream streamline scalable personalization with custom fields and contact Read more
I didn't actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you'll see, it's on a bit of hiatus.)
Abi comes Read more
Broken link building remains effective but should be used as a supportive, not primary, SEO tactic in 2025.
Focus on replacing broken links from high-traffic, high-authority pages with relevant, valuable content.
Use tools like Ahrefs and Archive.org to identify broken content and assess backlink Read more
ABC link exchanges and private networks carry rising SEO risks due to increasing algorithm scrutiny and potential “bad neighborhood” associations.
Natural, relevant link exchanges may still be safe, especially when paired with high-quality, human-written content on authoritative sites.
Avoid Read more
I met Digitaloft's founder, James Brockbank, at their Digital PR Summit in Manchester.
James immediately struck me as not only an approachable guy but someone who really, really knew his stuff.
With his deep SEO background, he can explain technical aspects like Google's patents while still naturally Read more
Buying backlinks poses real risk—Google’s SpamBrain can devalue or penalize manipulated links.
Common red flags include exact match anchors, “Write for Us” pages, AI content, and link pricing pages.
High-quality news backlinks cost $1,500–$2,500; digital PR often delivers better ROI Read more
Link reclamation targets previously removed backlinks to maintain SEO equity and traffic flow.
Prioritize “Link Removed” entries in Ahrefs’ lost links report for highest ROI outreach.
Confirm the link's relevance and context using Wayback Machine before emailing site owners.
Use tools Read more
Guest posting is the most popular link building tactic in 2024.
The avg. price for a guest post is $220.
6% of “guest posting sites” are quality.
Quality guest posts costs avg. $609.
The avg. price for a link insertion is $141.
High-end links can cost over $1,000.
Most SEOs' Read more
In 2020, I left my job at Siege Media and was on the hunt for something new. I had a few freelance clients, but we had a baby on the way, so I wasn't sure if freelance was what I wanted to do.
After mindlessly scrolling through LinkedIn job boards and applying to jobs I never heard from again, I saw Read more
