End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Google's 2024 spam filters demand hyper-personalized email outreach to avoid automatic inbox rejection.
Personalization now means referencing bios, social posts, or previous coverage, beyond just names.
Tools like BuzzStream streamline scalable personalization with custom fields and contact Read more
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I didn't actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you'll see, it's on a bit of hiatus.)
Abi comes Read more
Broken link building remains effective but should be used as a supportive, not primary, SEO tactic in 2025.
Focus on replacing broken links from high-traffic, high-authority pages with relevant, valuable content.
Use tools like Ahrefs and Archive.org to identify broken content and assess backlink Read more
ABC link exchanges and private networks carry rising SEO risks due to increasing algorithm scrutiny and potential “bad neighborhood” associations.
Natural, relevant link exchanges may still be safe, especially when paired with high-quality, human-written content on authoritative sites.
Avoid Read more
I met Digitaloft's founder, James Brockbank, at their Digital PR Summit in Manchester.
James immediately struck me as not only an approachable guy but someone who really, really knew his stuff.
With his deep SEO background, he can explain technical aspects like Google's patents while still naturally Read more
Buying backlinks poses real risk—Google’s SpamBrain can devalue or penalize manipulated links.
Common red flags include exact match anchors, “Write for Us” pages, AI content, and link pricing pages.
High-quality news backlinks cost $1,500–$2,500; digital PR often delivers better ROI Read more
Link reclamation targets previously removed backlinks to maintain SEO equity and traffic flow.
Prioritize “Link Removed” entries in Ahrefs’ lost links report for highest ROI outreach.
Confirm the link's relevance and context using Wayback Machine before emailing site owners.
Use tools Read more
Interest in link building is at an all-time high
Digital PR interest is also at an all-time high
Backlinks and DR are less correlated with appearing in AI Overviews than brand mentions
Digital PR is rated the most effective link building tactic
65% of users still click on traditional Read more
In 2020, I left my job at Siege Media and was on the hunt for something new. I had a few freelance clients, but we had a baby on the way, so I wasn't sure if freelance was what I wanted to do.
After mindlessly scrolling through LinkedIn job boards and applying to jobs I never heard from again, I saw Read more
Email outreach is essential for digital PR, link building, and content promotion—even in a spam-conscious environment.
Targeted prospecting and personalization are crucial under new 2024 Google/Yahoo spam guidelines.
Use tools like BuzzStream and Hunter.io to streamline contact discovery, Read more
