End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Email outreach is essential for digital PR, link building, and content promotion—even in a spam-conscious environment.
Targeted prospecting and personalization are crucial under new 2024 Google/Yahoo spam guidelines.
Use tools like BuzzStream and Hunter.io to streamline contact discovery, Read more
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High-authority, relevant backlinks from digital PR campaigns strongly correlate with improved keyword rankings.
Google’s leaked documents confirm link quality, internal linking, and freshness influence SEO performance.
Campaigns using proprietary data or unique angles boost chances of AI Read more
I met Reboot Online's Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us.
In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran.
So, I wanted to know more.
Oliver told me I needed Read more
Shared guest post spreadsheets often result in low-quality, devalued backlinks due to Google's SpamBrain and manual penalties.
Guest blogging works only when sites are vetted for traffic, authority, and topic relevance—not just inclusion on a list.
MSN and similar syndication sites offer Read more
Keyword-driven digital PR blends SEO goals with pitchable assets for both top- and bottom-funnel impact.
Interactive tools and quizzes earn high-authority links while targeting transactional search intent.
Visual-led content—especially unique data visualizations—drives broad media coverage Read more
I came across Mark Rofe on X after announcing he was starting a newsletter named DigitalPRNewsletter.com.
I dug in a bit more to find that Mark has had a prolific career in digital PR. He's been involved in some of the most clever campaigns I've seen, including one where he took out a billboard ad Read more
Internal links may pass PageRank indirectly - prioritize internal linking from PR hits to key pages.
Anchor text context, including surrounding words and formatting, directly impacts link quality.
Authorship signals and authority metrics confirm the growing SEO value of thought leadership content.
Read more
Google’s Helpful Content update penalizes low-quality guest post directories, making relevance and authority more critical than ever.
Treat guest blogging as content creation, not link building, focusing on establishing topical authority and aligning with your site's audience.
Use Ahrefs’ Read more
We talk a lot about link building strategies on our blog.
With the Helpful Content algorithm update, AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson, who owns and operates a link building agency, Linkpitch.io, that is deep in the trenches building Read more
Combine media databases, Google News, and X/Twitter to pinpoint highly relevant journalists by beat and recent coverage.
Prioritize assignment editors and reporters when pitching; avoid general newsroom emails unless unavoidable.
Use BuzzStream for bulk journalist research, contact discovery, Read more
