End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media.
However, I connected with him when he offered a free run-through of his new tool, Positional, on LinkedIn before its launch. I saw an extremely Read more
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Use tools like BuzzStream, Talkwalker, and Ahrefs to monitor and uncover unlinked brand mentions in real-time.
Evaluate pages for authority, relevance, and Helpful Content alignment before pursuing link requests.
Prioritize outreach within 24–48 hours of a mention to maximize response and Read more
When John Mueller tweeted that he liked digital PR, there seemed to be a mad scramble for U.S. agencies to add it as a service.
However, I've always felt that the US had much to learn from the UK. From creative ideas to strategic workflow, they seemed to be years ahead of the U.S.
So, I set out Read more
Post-Helpful Content update, link building must prioritize authenticity, experience, and original, people-first content.
Link quality trumps quantity, so avoid "bad neighborhoods" and low-quality guest posts or link exchange sites.
Ego bait, digital PR, and passive link magnets (such as statistics Read more
Combine Google Search with BuzzStream’s Research Lists to uncover both branded and unlinked media mentions efficiently.
Set up multiple Talkwalker Alerts per campaign to track coverage in real time with better filtering than Google Alerts.
Use Ahrefs and a reverse image search to discover Read more
I first met Hannah Smith online when I was asking for feedback about working with journalists. She was the first to reply and wanted to be a part of whatever it was I was working on. This tenacity and interest in the craft is what makes her one of the best around.
She's been in the digital PR game Read more
WordPress – Leading CMS platform for hosting and managing blog content.
BuzzSumo – Content research tool for trend tracking, influencer identification, and engagement analytics.
Ahrefs – Comprehensive SEO and keyword research tool for content optimization.
BuzzStream – Email outreach Read more
This was a very special podcast for me.
I first came across Brian Dean via his Backlinko site around 2014. I ended up taking his course, SEO That Works, and I credit what I learned in that course with helping me get my first real content marketing job with Siege Media.
Since then, I've been an Read more
Irrelevant pitches are the #1 reason journalists reject emails—build lists targeting coverage-specific beats.
Google’s 2024 spam rules penalize mass blasts; curated lists support deliverability and personalization.
Self-built media lists offer fresher, cheaper, and more relevant contacts Read more
Digital PR earns high-authority backlinks aligned with Google’s Helpful Content guidelines, avoiding penalties from risky link building.
Hero content and newsjacking are core digital PR tactics that drive both backlinks and brand visibility.
Digital PR enhances topical authority, helping Read more
