End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Google’s Helpful Content System prioritizes originality, expertise, and user-first content, especially after the August 2024 core update.
High-DA links alone aren't enough. Evaluate link sources based on content quality, relevance, and Helpful Content criteria.
Use AI tools to score pages Read more
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Focus on high-authority, relevant backlinks that align with SEO goals and user value.
Evaluate link quality using DA/DR, PA/UR, relevancy, organic traffic, and spam metrics.
Prioritize natural link acquisition patterns and avoid spammy or paid link services.
Use evergreen strategies Read more
White-hat link building emphasizes ethical, Google-compliant tactics, such as content promotion and digital PR.
Top-performing strategies include data studies, infographics, interactive tools, and outreach to resource pages.
Diversify tactics—don’t let one method dominate over 30–40% Read more
Press releases are structured, news-focused statements designed to inform media and secure coverage.
Types include product launches, company news, events, and data reports, each with a specific formatting and audience.
Effective press releases require strong headlines, clear CTAs, quotes, Read more
Use the C.H.A.M.P. outreach method: Connect, Help, Adapt, Make it scannable, Personalize.
Create contextual connections to clarify why you're emailing instantly.
Help offer clear value—data, assets, or detailed instructions—to make responding easy.
Match tone and style to your recipient’s Read more
Personalization and quality over quantity are critical for effective cold email outreach and avoiding spam filters.
Use compelling, data-driven storytelling and visuals (e.g., maps, tables) to increase PR pitch success and journalist engagement.
Segment outreach by intent—PR, link building, Read more
New rules started Feb 2024 for Gmail/Yahoo and expanded in March 2025 to Microsoft—aimed at cutting spam and phishing.
Bulk senders (5,000+ emails/day from one domain) must authenticate emails with SPF, DKIM, and DMARC, and keep spam complaints below 0.3%.
Failure to comply? Your Read more
Link insertions are a scalable SEO tactic ideal for sites with existing authority and quality content.
Best used to enhance existing posts, resource lists, or roundups with contextually relevant backlinks.
Prioritize relevance, authority, and traffic metrics when identifying insertion opportunities.
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The Helpful Content Update penalizes low-quality, paid link sources; therefore, quality, natural backlinks are essential.
Link count alone is misleading—filter by referring domains, traffic, authority, and link type to assess value.
Tools like Ahrefs’ “Best Links” and anchor context Read more
94 sites dropped from top guest post lists post-Helpful Content Updates—evaluate sites for quality, not just links.
Only pitch guest posts to sites with high DR, 10K+ organic traffic, E-E-A-T signals, and relevant content.
Use Ahrefs traffic trends to spot algorithm-hit sites; avoid publishing Read more
