Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
There aren't many guests on the podcast who I can say "wrote the book on the topic." But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR.
Their book, the Digital PR Playbook, is an absolute must-read for digital PRs. A different team member wrote each chapter, encompassing Read more
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The podcast all started from a single email.
One of Nathan Gotch's email newsletter editions caught my eye:
Nathan, SEO expert, creator of the Gotch SEO Academy, co-founder/CEO of Rankability, was writing about SEO for a new website, specifically about creating linkable assets.
I realized Read more
Only 38% of the emails found were correct after we cross-checked manually.
62% were either wrong (34%) or marked (28%) “not found.”
Of the wrong email addresses, 59% will never receive a bounce notification, even though the messages never reach the recipient.
Of the tools that gave confidence Read more
In this episode of the BuzzStream podcast, I chat with Doug Downs, the principal at Stories and Strategies Podcast Productions.
I first met Doug after checking out his podcast while researching the best PR podcasts on the web. Doug graciously invited me to appear on his podcast as a guest, which you Read more
Target high link-intent keywords like “[industry] statistics” to attract organic, citation-driven backlinks.
Use proprietary or hard-to-find data to increase linkability and differentiate your content.
Evaluate SERPs and backlink profiles to ensure your keyword has citation potential before Read more
I met Amanda Walls, the founder/director of digital marketing agency Cedarwood Digital, at BrightonSEO last year, where we participated in a panel discussion. (She's speaking at next month's BrightonSEO as well!)
My ears perked up when she mentioned that she was a former journalist.
Any former Read more
Craft media pitches so journalists can write the story in 15 minutes flat.
Use "exclusive" in subject lines strategically to build media relationships.
Ensure content is hyper-relevant since irrelevance is the top reason for PR blocks.
Engage on social media genuinely, but always pitch via Read more
If you mention the Simpsons, you've got my attention. That's how it all started.
Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. Their first "campaign" was Simpsons-themed.
Fast-forward about a year and the Distinctly Read more
Use “city rivalries” and emotional angles to spark regional press engagement and amplify link potential.
Leverage freemium tools, proprietary data, and trending keywords to create highly linkable content assets.
Build link velocity by targeting newsletters, round-ups, and overlooked image-based Read more
Use relevance, authority, and intent to build targeted link prospect lists efficiently.
Personalize every pitch using the C.H.A.M.P. method to maximize outreach effectiveness.
Outreach success depends on finding the right person, not just the right site.
BuzzStream streamlines prospecting, Read more
