Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Many are realizing that old-fashioned link building just isn't enough these days.
Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards "digital PR."
One of the brands making this switch has been Clearlink. So, I was able to chat Read more
0 comments
With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more.
We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you Read more
Reactive PR, or newsjacking, leverages trending topics to earn fast, relevant media coverage.
Identify expertise, spot news trends, and pitch value-added insights (data, quotes, emotional angles) quickly.
Use tools like Google Trends, TikTok, and journalist databases to spot and act on coverage Read more
Google's 2024 updates devalued scaled outreach and low-quality backlinks, favoring high-authority PR coverage.
Email sender guidelines now penalize non-personalized, bulk outreach; precision matters more than volume.
Helpful Content and Link Spam Updates targeted affiliate, guest post, and Read more
76 #journorequests come in per day, making it the most common media request hashtag
78.5% of #journorequests are UK-based, compared to 11.6% in the US
Entertainment is the most popular category of UK #journorequest
With all the conversations around HARO/Connectively closing, PRs can still Read more
Many marketers overfocus on content creation but then neglect distribution. In my podcast chat with the author of Create Once, Distribute Forever and Foundation Marketing founder, Ross Simmonds explains why ignoring distribution is one of the most costly mistakes most marketers make.
I was lucky Read more
Pruned low-value content to consolidate link equity and boost high-performing pages.
Overhauled blog UX with category navigation, scannable layouts, and embedded tools to improve engagement and trust.
Prioritized bottom-funnel, low-difficulty keywords using KOB analysis to drive fast, high-value Read more
HARO—or Connectively—is dead. Long live Source of Sources!
Peter Shankman, the creator of the original HARO, was fed up with what they did to his product after he sold it.
So, he started up Source of Sources. (In my opinion the best alternative to HARO/Connectively.)
Once Connectively announced Read more
Top alternatives include Source of Sources, Qwoted, Featured, and Help a B2B Writer, each with unique strengths.
Free tools like Source of Sources and media hashtags (#journorequest) offer no-cost ways to monitor journalist needs.
Premium tools like Qwoted, Editorielle, and Roxhill offer real-time Read more
If you're a BuzzStream Newsletter subscriber, you've probably seen the name Victoria Schmid before. She's been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear.
In my chats with Victoria, she discussed the interesting challenge of creating Read more
