Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Personalized pitching now outperforms mass outreach, especially under Gmail’s new anti-spam policies targeting bulk emails.
Relevance is critical; try researching journalist bios, beats, and recent work before sending any pitch.
Match subject lines to journalist headline styles to increase Read more
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We Earn Media Podcast – Journalists and PRs discuss what makes media pitches work (archived but valuable).
BuzzStream Digital PR and Link Building Podcast – Deep dives into digital PR, SEO, and link building with industry leaders.
Propellernet’s The Digital PR Podcast – Agency-led insights Read more
Cision offers the largest journalist database (850K+ contacts), but users note minor UX issues despite strong customer support.
MuckRack is praised for data accuracy and AI-powered features but lacks flexible outreach timing tools.
Roxhill dominates UK digital PR with granular journalist filters Read more
In this episode, I spoke with Georgia Gadsby March, the co-founder and PR director of UK-based digital PR agency, Unearth PR.
I reached out to Georgia because she has a background in traditional PR and now works in digital PR. I thought it would be a great way to understand the overlap, and I wasn't Read more
I first heard of Nicole DeLeon and the content marketing agency North Star Inbound when my former Siege colleague Alex Heinz took a job there. Since Alex is a fantastic marketer and someone I credit for my growth in the field (shout out to Alex), I kept close tabs on what North Star was working on.
After Read more
Use media databases like MuckRack to start, but always verify journalist info for current role and topic relevance.
Vet journalists by checking publication, beat, and prior coverage using LinkedIn, Google News, and author bios.
Google News, site searches, and BuzzStream help surface Read more
When I was at BrightonSEO in April 2024, I saw Will Waldron from Connective3 speak about a problem many digital PRs face: affiliate links.
I didn't know Will yet, but the fact that he was talking about such a specific issue told me I had to have him on the podcast because I love interviewing people Read more
ChatGPT - Industry-leading AI assistant for PR research, campaign ideation, and drafting press releases or pitches. Best with detailed prompts.
Hypotenuse AI - A structured press release generator that guides you through input fields to create polished, media-ready content.
PressPal Read more
I met Gus Pelogia at BrightonSEO after he gave his excellent talk on writing SEO tickets for development teams. Gus is the SEO Product Manager at Indeed, a job site with over a million unique pages. That's a lot of project management and a lot of wrangling developers.
But before that, he worked at Read more
Google's 2024 spam filters demand hyper-personalized email outreach to avoid automatic inbox rejection.
Personalization now means referencing bios, social posts, or previous coverage, beyond just names.
Tools like BuzzStream streamline scalable personalization with custom fields and contact Read more
