End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
This podcast started from a LinkedIn post.
Bekki Ramsay, Digital PR Manager at UK agency RVU, posted about how she re-angled a piece of existing content.
It's a very detailed post with really great tips for digital PRs. After meeting her and speaking with her on our podcast, I quickly found Read more
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Promotion (this includes link exchange, purchased links, and organic mentions.) was the most common way sites gained links over the past year.
Promotion also stands out as the most penalized strategy, with 12 sites.
28 sites appeared to get hit by the Link Spam Update.
13 sites were hit Read more
Before I was at BuzzStream, I worked with The Grit Group, a fantastic digital marketing agency run by Alex Johnson.
I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It's a great read—check it out here.)
Given all of Google's wild things, like Read more
You may know Thea Chippendale from The PR Insider, an invaluable newsletter for PR pros. I recommend checking it out now if you haven't already done so.
I've wanted Thea on the podcast to discuss The PR Insider for a while. Then, after she had posted a thoughtful LinkedIn post about being a freelance Read more
Average guest post link costs $365; high-quality posts average $930 based on traffic and DA/DR benchmarks.
Link insertions average $141 but are rarely offered by high-quality, high-traffic sites.
Digital PR links cost $1,250–$1,500 per link and remain the most valuable for authority and rankings.
Read more
Use AI for campaign ideation — Tools like Ideamap.ai can help brainstorm creative, election-relevant angles tied to your brand.
Relevance is critical — Google (and AI) prioritize content that aligns topically with your brand's authority and expertise.
Real-time monitoring wins — Set up Read more
Britt Klontz and Jaclyn Lambert were on my guest wish list before I started the BuzzStream podcast.
Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media.
Britt also runs the Digital PR Explained Read more
Digital PR secures high authority, editorial links that Google trusts.
Traditional tactics, such as guest posts and link insertions, are devalued and often flagged by Google’s AI-driven SpamBrain system.
Helpful Content (and potentially AI Overviews) reward digital PR assets, such as data Read more
I didn't know Darren Kingman before chatting with him, but I loved the work he produced at Root Digital, his UK-based digital PR, SEO, and content marketing agency.
So, I used our chat to drill down how Darren and his team generate ideas.
It turns out that much like myself, Darren is a content Read more
Newsjacking earns high-authority links fast by injecting timely, expert commentary into trending news stories.
Three proven tactics: insert expert quotes, pitch new content tied to breaking news, or leverage relevant existing assets.
Speed and relevance are critical—missing the news cycle Read more
