End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building.
Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits.
As you know, I'm still pro guest posting but I do think Read more
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April 23, 2025 Update: I've updated this post to reflect all publisher partnerships with AI companies as of April 23, 2025. OpenAI and Microsoft have been busy.
LLMs used by OpenAI and Google are heavily curated datasets.
Ziff Davis’ study shows that heavily curated datasets contain a higher Read more
I've been looking to speak with more in-house brands who have had success with digital PR.
I looked to Chris Lewis, the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella.
They launched a campaign that you may have seen about fast food price Read more
Many are realizing that old-fashioned link building just isn't enough these days.
Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards "digital PR."
One of the brands making this switch has been Clearlink. So, I was able to chat Read more
With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more.
We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you Read more
Reactive PR, or newsjacking, leverages trending topics to earn fast, relevant media coverage.
Identify expertise, spot news trends, and pitch value-added insights (data, quotes, emotional angles) quickly.
Use tools like Google Trends, TikTok, and journalist databases to spot and act on coverage Read more
Google's 2024 updates devalued scaled outreach and low-quality backlinks, favoring high-authority PR coverage.
Email sender guidelines now penalize non-personalized, bulk outreach; precision matters more than volume.
Helpful Content and Link Spam Updates targeted affiliate, guest post, and Read more
76 #journorequests come in per day, making it the most common media request hashtag
78.5% of #journorequests are UK-based, compared to 11.6% in the US
Entertainment is the most popular category of UK #journorequest
With all the conversations around HARO/Connectively closing, PRs can still Read more
Many marketers overfocus on content creation but then neglect distribution. In my podcast chat with the author of Create Once, Distribute Forever and Foundation Marketing founder, Ross Simmonds explains why ignoring distribution is one of the most costly mistakes most marketers make.
I was lucky Read more
Pruned low-value content to consolidate link equity and boost high-performing pages.
Overhauled blog UX with category navigation, scannable layouts, and embedded tools to improve engagement and trust.
Prioritized bottom-funnel, low-difficulty keywords using KOB analysis to drive fast, high-value Read more
