End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Amelia Selby works for SEO Travel, a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets.
On the one hand, it's a fantastic goal, and they've raised over 100,000 pounds in three Read more
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In this episode, I spoke with Hana Montgomery, the founder and managing director of the digital PR agency Shout Bravo.
I met Hana at Brighton SEO, and she gave a great talk about running global digital PR campaigns and earning links internationally. Later, we also got to speak on a link-building panel Read more
Personalized pitching now outperforms mass outreach, especially under Gmail’s new anti-spam policies targeting bulk emails.
Relevance is critical; try researching journalist bios, beats, and recent work before sending any pitch.
Match subject lines to journalist headline styles to increase Read more
We Earn Media Podcast – Journalists and PRs discuss what makes media pitches work (archived but valuable).
BuzzStream Digital PR and Link Building Podcast – Deep dives into digital PR, SEO, and link building with industry leaders.
Propellernet’s The Digital PR Podcast – Agency-led insights Read more
Cision offers the largest journalist database (850K+ contacts), but users note minor UX issues despite strong customer support.
MuckRack is praised for data accuracy and AI-powered features but lacks flexible outreach timing tools.
BuzzStream's ListIQ is an alternative to traditional media Read more
In this episode, I spoke with Georgia Gadsby March, the co-founder and PR director of UK-based digital PR agency, Unearth PR.
I reached out to Georgia because she has a background in traditional PR and now works in digital PR. I thought it would be a great way to understand the overlap, and I wasn't Read more
I first heard of Nicole DeLeon and the content marketing agency North Star Inbound when my former Siege colleague Alex Heinz took a job there. Since Alex is a fantastic marketer and someone I credit for my growth in the field (shout out to Alex), I kept close tabs on what North Star was working on.
After Read more
Use media databases like MuckRack to start, but always verify journalist info for current role and topic relevance.
Vet journalists by checking publication, beat, and prior coverage using LinkedIn, Google News, and author bios.
Google News, site searches, and BuzzStream help surface Read more
When I was at BrightonSEO in April 2024, I saw Will Waldron from Connective3 speak about a problem many digital PRs face: affiliate links.
I didn't know Will yet, but the fact that he was talking about such a specific issue told me I had to have him on the podcast because I love interviewing people Read more
ChatGPT - Industry-leading AI assistant for PR research, campaign ideation, and drafting press releases or pitches. Best with detailed prompts.
Hypotenuse AI - A structured press release generator that guides you through input fields to create polished, media-ready content.
PressPal Read more
