Articles in Digital PR




Archive for the ‘Digital PR’ Category

What is Digital PR? Read Before Starting Your First Campaign

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates, building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for Read more
0 comments

How to Write a Media Pitch (That Will Get Coverage)

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re Read more
0 comments

The Anatomy of a Press Release: Types, Templates, and Examples

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn't mean all press Read more
0 comments

C.H.A.M.P. Outreach Method (That Got Me Thousands of Links)

Are you sending a ton of emails and waiting for responses? We’ve all been there. Unanswered emails can quickly become a complicated mess of variables. Is the subject line not grabbing them? Does the data need to be more compelling? Did I reach out to the wrong person? Is my email not grabbing Read more
0 comments

22 Effective Email Outreach Templates (From Our Experts)

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. Like in link building, quality beats quantity with email outreach. You don’t need 1,000 emails to get ten mediocre results. Read more
0 comments

New Google and Yahoo Email Requirements for 2024: Explained

You may have noticed more spam in your inbox lately. One major spam cause is senders not properly employing email authentication, leaving room for spammers to invade inboxes for phishing schemes. So, Google and Yahoo have introduced new requirements to reduce spam and protect recipients from malicious Read more
0 comments

25+ Essential Digital PR Tools For Any Team in 2024

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and Read more
0 comments

How to Ideate a Successful Survey Campaign

I set out trying to write a post about creating a successful survey campaign from start to finish. After bouncing a few drafts back and forth, I realized that I was putting the most time and effort into the ideation phase. So, I decided to slash two-thirds of my original post and focus solely on Read more
0 comments

Why Your Methodology Can Make or Break Your Digital PR Campaign

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. However, Read more
0 comments

Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. Our lives as we knew them changed. Our industry as we knew it changed. For many agencies, this was a time of significant growth Read more
0 comments