Articles in Public Relations
Archive for the ‘Public Relations’ Category
From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, they can completely transform the success of your campaigns and add value to the quality of work that is being produced.
During my three years in the industry, I worked with a range of Read more
Pitches can make or break a PR campaign. It’s as simple as that. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage.
As a magazine journalist, I received up to Read more
¼ of reporters receive 51-100 pitches a week (Cision, Q2 State of the Media Report, 2020).
With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam?
With just a couple of minutes of journalists/editors’ attention (at the Read more
We’ve all read the statistics. There are now six PR professionals for every journalist. For every campaign, project, or announcement you send to a journalist, six others have done the same that day. At the least—some journalists who excel with engagement and reach receive far more pitches from PR Read more
Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it.
Newsjacking is adding value to an existing popular conversation online.
The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line Read more
Success in link building and digital PR comes from personalization.
When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other Read more
Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of Read more
The original version of this post was written by the ridiculously talented Stephanie Briggs. Although it has been updated heavily it’s incredible how much of the original information still rings true. To keep up to date with her current goings-on, head over to Briggsby.
Many content marketers Read more
The Internet is flooded with articles covering every topic related to email deliverability. Many of these are quite valuable, but for marketing outreach professionals, the problem with this information is two-fold:
Most of these articles are focused on traditional email marketing, rather than Read more