Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Brand mentions are great.
But what happens if they don’t link?
Is it even worth it?
At 46:27 in this Google Office Hours episode, John Mueller explains that unlinked brand mentions don’t pass any SEO value.
Unlinked mentions can bring direct traffic to your site, but they’re more like Read more
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When John Mueller tweeted that he liked digital PR, there seemed to be a mad scramble for U.S. agencies to add it as a service.
However, I've always felt that the US had much to learn from the UK. From creative ideas to strategic workflow, they seemed to be years ahead of the U.S.
So, I set out Read more
This post isn’t your typical list of link building strategies.
(In fact, most link building strategy posts technically list "tactics," not strategies. Yet, I digress.)
I’m not going to list 175+ tactics that can get you links. I’m not even confident there are 175 these days.
As you have Read more
Unfortunately, no one tool or tactic captures every mention of a campaign.
Journalists don't respond; they post. Some forget to link.
And even if they do, link indexing tools don't cover every nook and cranny of the internet.
However, for link builders and digital PRs, reporting that one extra Read more
I first met Hannah Smith online when I was asking for feedback about working with journalists. She was the first to reply and wanted to be a part of whatever it was I was working on. This tenacity and interest in the craft is what makes her one of the best around.
She's been in the digital PR game Read more
Content marketing is a complex and broad field.
I started my career as a content marketer 10 years ago, and no one in my family knew what that meant. My Dad thought I was a “contact” marketer. (Granted, he’s a professional musician who spends virtually no time online).
Years later, “content Read more
This was a very special podcast for me.
I first came across Brian Dean via his Backlinko site around 2014. I ended up taking his course, SEO That Works, and I credit what I learned in that course with helping me get my first real content marketing job with Siege Media.
Since then, I've been an Read more
If you aren’t reaching the correct person, a media pitch, no matter how good, will not matter.
According to Muck Rack’s 2024 State of Journalism Report, the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area.
Not personalization, timing, or pitch length; Read more
As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates, building backlinks is more important than ever.
Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for Read more
Google Search Central blog just posted a new update titled "What web creators should know about our March 2024 core update and new spam policies".
The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.
I started Read more