Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
I didn't actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you'll see, it's on a bit of hiatus.)
Abi comes Read more
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Broken link building has been in the traditional link building toolkit since the early days of SEO.
It remains a white hat link building technique, but it needs to be reframed.
I’ve found that broken link building is an excellent supportive link building tactic, as opposed to being your sole Read more
I’ll admit that when I was freelancing, someone asked me to do some ABC link exchanges for them, and I embarrassingly told them I didn’t know how. (I didn’t even know what the term was.)
Hopefully, this reflected my sole focus and experience on building backlinks naturally vs my naivety, though Read more
I met Digitaloft's founder, James Brockbank, at their Digital PR Summit in Manchester.
James immediately struck me as not only an approachable guy but someone who really, really knew his stuff.
With his deep SEO background, he can explain technical aspects like Google's patents while still naturally Read more
We know links work.
Study after study has shown a high correlation between DA/DR, organic traffic, and ranking compared with the number of referring domains.
We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis.
Given that, just forking over Read more
Links don’t last forever.
A study from Ahrefs found that 66.5% of links in the last nine years have been dead!
Links drop for numerous reasons. They could be technical, like a crawl error or a purposeful move when the site updates content.
Either way, getting those links back is valuable, Read more
Link building has undergone a lot these days.
One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise.
Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from Read more
In 2020, I left my job at Siege Media and was on the hunt for something new. I had a few freelance clients, but we had a baby on the way, so I wasn't sure if freelance was what I wanted to do.
After mindlessly scrolling through LinkedIn job boards and applying to jobs I never heard from again, I saw Read more
If you’ve ever popped into your spam folder, you’ve seen what a lousy outreach email looks like. You may have even seen one creep into your main folder.
Because of this spam, email outreach has gotten a bad reputation. But not all outreach is spam.
Blogger outreach, link building outreach, Read more
Digital PR can help rankings, organic traffic and more.
The term digital PR may differ slightly depending on who you ask.
We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast.
But ultimately, the goal is the same: to get high-authority Read more
