Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Amelia Selby works for SEO Travel, a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets.
On the one hand, it's a fantastic goal, and they've raised over 100,000 pounds in three Read more
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In this episode, I spoke with Hana Montgomery, the founder and managing director of the digital PR agency Shout Bravo.
I met Hana at Brighton SEO, and she gave a great talk about running global digital PR campaigns and earning links internationally. Later, we also got to speak on a link-building panel Read more
Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch.
Some call this the “spray-and-pray” technique. The technique seemed more cost-effective because it required less time and effort.
Ultimately, this approach worked...OK.
Some Read more
There are literally millions of podcasts out there. So, why add another one?
For marketers like you and me, podcasts inspire and, more importantly, provide strategic and tactical advice.
In writing this post, I tried to find PR podcasts that provided both.
However, in my research, I realized Read more
Media databases can be a valuable tool in any digital PR toolkit.
But, let’s face it, media databases have limitations.
Journalists move industries, move jobs, and change email addresses quite often. Even the top media databases aren’t updated in real time.
Yet, despite their shortcomings, Read more
In this episode, I spoke with Georgia Gadsby March, the co-founder and PR director of UK-based digital PR agency, Unearth PR.
I reached out to Georgia because she has a background in traditional PR and now works in digital PR. I thought it would be a great way to understand the overlap, and I wasn't Read more
I first heard of Nicole DeLeon and the content marketing agency North Star Inbound when my former Siege colleague Alex Heinz took a job there. Since Alex is a fantastic marketer and someone I credit for my growth in the field (shout out to Alex), I kept close tabs on what North Star was working on.
After Read more
So you’ve got a great story to tell but don’t know who to tell it to.
Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage.
But the days of mass, bulk pitching are far behind us.
Finding Read more
When I was at BrightonSEO in April 2024, I saw Will Waldron from Connective3 speak about a problem many digital PRs face: affiliate links.
I didn't know Will yet, but the fact that he was talking about such a specific issue told me I had to have him on the podcast because I love interviewing people Read more
AI is here to stay.
It's time to embrace it.
AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows.
But there are over 79,000 AI-powered companies, as per Tracxn. So, how do you even start finding apps that work for you?
Luckily, I tested most of the Read more
