Quality vs quantity. The age-old question.
Most SEOs want to scale their processes, but it's virtually impossible to scale link building while ensuring quality.
As brands constantly ask how many links they need to build, the question should be, how many quality links do I need to build?
Quality Read more
Building links is supposed to take work.
Usually, the more effort it takes, the more valuable the link. Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. So, if it looks too easy, it probably isn’t too valuable.
Building relevant, Read more
Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money.
Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn't mean all press Read more
Are you sending a ton of emails and waiting for responses? We’ve all been there. Unanswered emails can quickly become a complicated mess of variables.
Is the subject line not grabbing them?
Does the data need to be more compelling?
Did I reach out to the wrong person?
Is my email not grabbing Read more
With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results.
Like in link building, quality beats quantity with email outreach. You don’t need 1,000 emails to get ten mediocre results. Read more
You may have noticed more spam in your inbox lately.
One major spam cause is senders not properly employing email authentication, leaving room for spammers to invade inboxes for phishing schemes.
So, Google and Yahoo have introduced new requirements to reduce spam and protect recipients from malicious Read more
Link building is a fundamental part of a sound SEO strategy.
But, each link building tactic has its place depending on the size of your site or company and your goals.
For established sites, link insertions are a valuable tactic to add to a white hat link building playbook. But too often, the tactic Read more
The quantity of links is a worthless metric.
I should clarify that it’s worthless if you ignore the quality and relevance of your links.
Either way, you’re building links naturally, buying links, or an agency pitching links, you probably don’t need any many links as you think.
Now, I’m Read more
Most link builders know that what Google says and what Google does can be two very different things.
One practice sits squarely in Google's gray area: guest posting sites.
In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn't publicly penalize it. Then, Read more
Chrome extensions are a dime a dozen. If you’re anything like me, you try a new one every week. Extension Monitor saw the count at over 188,000 extensions a few years ago.
That is a lot of extensions to try out. There are also a lot of duds out there.
Luckily, I’ve done much of the legwork Read more