Articles in Content Promotion




Archive for the ‘Content Promotion’ Category

Tips for Rocking HARO: Lessons from 10,500+ Pitches

Help a Reporter Out: From a writer’s perspective, it’s the best of times and the worst of times for the exact same reason—you meet tons of people. Personally speaking, I’ve met some amazing entrepreneurs, business leaders, PR professionals, and other contacts through the platform. At the Read more
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Content Syndication: The Definitive, Insider’s Guide

PR, content, and marketing pros are all aware of guest posting as a valuable audience-building strategy. The challenge? You have limited time and resources, and you have to make tradeoffs between building your own blog and making contributions to partner sites. As much as you want to do both, you feel Read more
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Turbocharge Your Messaging with these 3 Tips

Online audiences are scatterbrained, and attention spans are spread thin. It’s more critical now than ever before to reach people with an impactful value proposition and strong messaging. But how do you know whether you’re developing the right pitches to journalists, creating the right content Read more
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Micro-Optimization: the Biggest Opportunity in Marketing

Marketers love to make miracles. We’re addicted to launching viral campaigns, creating heavy-hitting sales promotions, and building high-converting landing pages. The best of us are always tinkering, learning, and running tests to uncover new market opportunities. With our attention devoted to ‘the Read more
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Increase Content Distribution in 5 Simple Steps

You’ve poured your heart and soul into an amazing blog post. You’ve even put some PPC spend behind promoting it. And then? Your great writing flatlines, and you’re stuck wondering what’s up. The trend you’re observing is a pain point that every content creator faces—it’s hard to get Read more
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Publisher Body Image Size Compared

It’s a story all too familiar to content marketers: Your asset has passed QA and is ready to be sent through promotions. You get a bite from an editor who absolutely loves the campaign but everything comes screeching to a halt: Your asset doesn’t fit on the publisher’s site. During the production Read more
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How To Earn More Links for Your Campaign with Link Reclamation

Establishing a diverse, high-quality link portfolio is crucial to increasing your organic rankings. Between July 2013 and July 2014, more than 80 percent of companies increased their spending on tactics that earn links. When launching a campaign, you must be acutely aware of where your campaign Read more
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101 Questions Your Team Needs to Answer Before Pitching a Publisher

A successful content marketing campaign can be broken down into three main stages: ideation, production, and promotion. To maximize your efforts, all three should build off each other by focusing on one common goal—creating content that will inspire your audience and compel them to share. Here Read more
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Sound in Viral Videos: How It Significantly Impacts 69% of Consumers

Content marketing continues to grow in popularity among digital strategists, and that means rising above the noise is becoming even more difficult. In order to stand out, you've got to be different, and video has proven it can uniquely deliver highly memorable and emotional content to a target audience. Read more
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The Advanced Guide to Improving Your Social Media Presence for Outreach

Yesterday, I came across Gideon Lichfield’s post Dear PR person who just sent me a robo-pitch. The senior editor at Quartz gets bombarded with pitches so frequently that he set up a series of email filters automatically deleting the worst offenders. Lichfield realizes he might miss the occasional Read more
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