Archive for the ‘New Features’ Category

Product Update: Custom Exports

We released an update to the export capabilities in BuzzStream that will make it much easier to get the exact information you need for reporting purposes or for list building. Rather than exporting all fields, you can now select the specific information you need and save the export format for future use.

Introducing BuzzStream Custom Exports

Our custom exports are easy to use. You’ll find them right under the “More” button on your projects, exactly where your exports were previously.

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If you want to quickly export all of the information in your project, you can easily do so by selecting “All Fields” from the export menu.

All Fields

To select specific fields for export, just select “Custom Export” from the export menu.

Custom Export

This will open a lightbox that contains all of the fields in your project. To add fields to your custom export, simply check the boxes on the left hand side and they will appear in the export fields list on the right. From there, you can click the Export button and your custom export will download.

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We have also added the ability to save a custom export if you think you will want to review the same specific fields frequently. To save a custom export, select the fields you want using the process mentioned above, then click the “Save As…” button. This will open a box where you can give your export a name and save it.

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Once you do, it will appear in your list of saved exports under the “More” button on your projects pages.

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Let Us Know What You Think!

Please let us know what you think – drop us an email at support@buzzstream.com, leave a comment, or tweet us @BuzzStream. We read every single message, and we’d love to hear from you as we continue to make BuzzStream more powerful and easier to use.

And if you don’t already have a BuzzStream account, you can start a free trial today.

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Product Update: Filter by Post Frequency

We know that finding and getting in touch with active bloggers is a big deal. A blog might be the perfect fit for your outreach efforts, but if they post infrequently or have gone dark completely then you are just spinning your wheels.

Now, you can filter your searches in BuzzStream to guarantee you are connecting with influencers that post as frequently as you need.

Introducing RSS Filters

Our new RSS filters give you the ability to set specific parameters around both post frequency and last post date. You can use these filters to quickly focus your efforts on influencers who maintain an active posting schedule.

RSS Filters2

BuzzStream customers can access the RSS filters right now by clicking on the “Filter” button then navigating down to “Scoring and Metrics”.

Let Us Know What You Think!

Please let us know what you think – drop us an email at support@buzzstream.com, leave a comment, or tweet us @BuzzStream. We read every single message, and we’d love to hear from you as we continue to make BuzzStream more powerful and easier to use.

And if you don’t already have a BuzzStream account, you can start a free trial today.

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How to Find and Review Link Building Opportunities with Moz’s Open Site Explorer and BuzzStream

Moz recently released a new section of Open Site Explorer to help people find link building opportunities. There are three sections:

  1. Reclaim Links – finds pages on your site that have 3XX, 4XX, and 5XX errors
  2. Unlinked Mentions – leverages Fresh Web Explorer to find other sites that have mentioned (but not linked to) your site
  3. Link Intersect – lets you plug in two competitors to find sites that are linking to both of those competitors but not you

 

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Moz’s redesigned Open Site Explorer.

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BuzzStream Product Update: Customized Workflows & Exchange Integration

Each of your projects is unique. Some require a custom workflow. Others require a custom set of fields to track. One-size-fits-all solutions simply don’t work if you’re trying to do content promotion and product reviews and journalist outreach all at once. That’s why we’ve added the ability to create custom fields for individual projects in BuzzStream. This means you can create a dropdown menu to track whether or not you’ve shipped products for reviews in one project, and then create a checkbox list to track competitors mentioned in another project.  You can color code them all (and relationship stages, too) for easy viewing.   custom-fields-for-projects

New: Create custom fields for individual projects in BuzzStream

  We’ve also added Exchange integration for our Premium and Plus customers. (Details on that at the bottom of the post.)

Custom Fields for Projects

You can now easily add dropdown menus, checklists, date, number, and text entry fields to individual projects in BuzzStream. Simply click on the column header and choose “Add Columns.” Then select “Create New” next to custom fields. Add the details and you’re all set. (more…)

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Qualify & Research Opportunities Even Faster: Introducing Keyboard Shortcuts for the BuzzBar

We know that content promotion is time consuming. Sorting through sites, researching new opportunities, and reaching out to busy people all take up valuable hours.

So we made it easier with our newest feature:

Introducing Keyboard Shortcuts in the BuzzBar

The BuzzBar now has keyboard shortcuts to make qualifying, research, and working with link/promotion prospects faster and easier.  (You may have seen the beta version, quietly hiding in the upper right corner of the BuzzBar.)

Now you can zoom through lists of prospects, approving, disapproving, adding notes, viewing metrics, and even doing otureach – all without ever your mouse.

You can see all of the new keyboard shortcuts here:

shortcuts

 

Prospect Faster

With the BuzzBar, you can sort through sites in your prospect list faster. You can use the new keyboard shortcuts to mark sites as qualified, disqualified, or blacklisted.  To do this, just hit Alt + ↑ to make a site approved, and then hit Alt + → to go to the next contact in the list.  You can also mark contacts disapproved with Alt + ↓, or blacklist them with Alt + Delete.   (As always, the Approve/Reject/Blacklist Prospect options are available in the prospecting module.)

Qualify Faster

You can also use the BuzzBar keyboard shortcuts to cut down your research time.  You can see metrics in the BuzzBar by hitting Alt + M and view pages on the site you’ve added to BuzzStream by hitting Alt + L.  You can also edit the About field (for when you research a site) with Alt + A, and add people and contact information with Alt + P and Alt + C.

Connect Faster

You can use the new keyboard shortcuts to do better outreach from the BuzzBar.  You can open the open the outreach module with Alt + O, and add notes about new activities like calls or in-person meetings with Alt + N.

Now you can be more effective with BuzzStream.  And whether you’re sorting through junk sites looking for the good ones, researching prospects and understanding what they’re looking for, or reaching out to them, you can do it faster.

Please let us know what you think – drop us an email at support@buzzstream.com, or tweet us @BuzzStream.  We read every single message, and we’d love to hear from you as we continue to make BuzzStream more powerful and easier to use.

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Introducing Follow-Up Reminders: Never Forget to Follow Up Again

Today, we’re excited to announce Follow-Up and Reply Reminders in BuzzStream.  Now you’ll never forget to follow up on placement opportunities – and dramatically improve the percentage of opportunities that convert to placements.

Why Follow-Up Emails are Important

Experienced outreach professionals know that polite follow-up messages get great results:

“Always, always follow up on your outreach. I can honestly say that on most link building campaigns, I’ll get more links as a result of my follow ups than I do on the first round of emails.”

Paddy Moogan, Consultant at Distilled,  Author of the Link Building Book

James Agate’s team at SkyrocketSEO found they received more than 30% of their positive responses on the second or third followup:

james agate follow up percetanges

Time and time again, outreach professionals have found a friendly, brief follow-up message can dramatically improve response rates.

Follow-Up Reminders in BuzzStream

To make follow-ups easy in BuzzStream, we’ve added a couple of new features:

Reminder Notificatiosn

There’s a new icon in the top right corner of your BuzzStream screen:

new icon

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BuzzStream Product Update: Starred Items and Improved Multi-Select

BuzzStream Product Update

We’ve added two features that should help you with activities like list building and activity tracking.

Starred Items

If you’re a gmail user, you may have noticed that the familiar “starred items” has been added to BuzzStream.

Starred contacts

Starred items give you a way to quickly mark a record as one that needs follow-up, merits attention, etc.  So, for example, if you’re going through your master database and evaluating contacts’ relevance to a campaign you’re planning, you could star them as you qualify them and then continue evaluating your contacts.  Once you’re done, simply click ‘Filters’ and click ‘Starred’

filtering starred contacts

Then select all items and copy them to a new project, add tags, etc.

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BuzzStream Product Update: Improvements to Backlink Discovery and Link Monitoring

BuzzStream Product Update

We have a number of new features to talk about that should make your link building efforts more efficient.  Let’s take a look.

Auto-Discovery of Links

We’ve made it easier to manage your existing backlinks in BuzzStream by automatically discovering them when you first set up your account and when you add a new project.

To auto-discover links for a new project, follow these steps:

  • Go to ‘Settings’ (top right-hand corner of the app) and click on the ‘Projects’ tab
  • Click ‘Add Project’ in the top left hand corner
  • In the websites section, enter the websites you’re managing and make sure that “auto discover inbound links to these sites” is selected.

Auto-discover backlinks in BuzzStream

That’s all there is to it! 

This is just the first step for us in this area…expect the following improvements in the near future:

  1. In addition to the initial discovery of links, we’ll add continuous discovery so your account always has the latest backlinks
  2. We’re using the SEOmoz Links API to discover your backlinks.  We’ll add additional sources to discover your backlinks in the near future (to fill in gaps in SEOmoz’ link index) 

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BuzzStream Product Update: Automatic Email Tracking

When you’re conducting outreach to a lot of people across a lot of touchpoints, it’s easy to end up in scramble mode.  Have I already emailed this blogger or webmaster?  When did I last contact them?  Did they reply?  Are they due for a follow up?  Has anyone else on the team contacted them?  By not having this information at hand at all times, you end up wasting time searching through email and excel, you reach out to people who other team members have already contacted, and you miss out on follow-ups that could lead to links and buzz.

To help with this, we’re happy to announce a major improvement to the way that BuzzStream helps you keep track of your communications with your contacts.  BuzzStream now integrates seamlessly with Gmail, MS Exchange and other standards-based email servers, so all emails sent between you and your contacts are automatically added to their contact records.  No need to remember to bcc or forward emails.  No need to manually add notes to BuzzStream contacts.  Once you enter your email information in BuzzStream, just send your emails and BuzzStream will take care of the rest. 

 

Here’s how it works:

  • Go to the My Info page in your Settings, select your mail provider and enter your mail settings. 
  • Once you’ve added your credentials, BuzzStream will periodically check for new emails between you and your contacts (approximately every hour)
  • Any emails that are found are automatically attached to the record in BuzzStream

That’s all there is to it!  For more information about setting this up, take a look at the FAQ.

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Product Update: Improvements to the Import Utility

We work hard to make it as easy as possible to work with your data in BuzzStream, but there will always be times where you want to import in some data and you want it to update existing BuzzStream records.  We’ve now enabled this in the import utility.  Just click on import and put a checkmark next to “auto-update existing contacts.

BuzzStream import - update existing contacts

A couple of things to note.  If the column in the import file is empty or if the value in the import file is the same as in the record, it won’t be changed in BuzzStream.  If it’s different, in most cases it will add the new value to the BuzzStream record (the existing value won’t be removed).  So, for example, if ‘John Doe’ in BuzzStream has an email address of ‘jon@doe.com’ and the import file has the email address ‘jon.doe@doe.com’, after the import, it will have both addresses.

There are a few cases where the existing value will be replaced.  To see a full list of how each import column is treated, check out our help file:

Help for import in BuzzStream for Link Building

Help for import in BuzzStream for PR and Social

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