Building Your Personal Brand in PR with Grace Burton

Table of Contents

You don’t need to post daily — showing up on LinkedIn once a week already makes you more active than 97% of users.
Thoughtful engagement is powerful — consistent comments on others’ posts can grow your visibility just as much (if not more) than creating new content.
Your personal brand helps your company too — employee posts get 3x more engagement than brand posts, making them a huge asset for agencies and employers.
Quality networking wins — focusing on a few meaningful conversations at events beats trying to meet everyone in the room.
Clarity drives consistency — defining what you want to be known for makes creating content and staying consistent much easier.

You may know Grace Burton as Senior Digital PR Executive at UK-based organic growth agency, Digitaloft. She’s also the co-editor and co-host of the fantastic PR Insider Newsletter, alongside Thea Chippendale (who we also interviewed on our podcast) and Maja Adam.

In this episode, we discussed what it takes to build a brand in a space as demanding as PR. It’s not only something that I think readers and listeners can get something out of, but it’s something I’ve been trying to do for years as well.

And I’ll be honest, it’s something I’ve had to push myself to keep up with.

It’s not only posting, but it’s staying consistent. Grace had many valuable tips on making it less overwhelming and truly enjoyable, from simple ways to stand out to how to make networking feel more natural.

If you’ve ever thought “I should really post more” or wondered how personal branding fits into PR, you’ll get a ton out of this episode.

Timestamps

00:00 – Introduction

00:33 – The Importance of Personal Branding in PR

01:01 – Starting Your Personal Branding Journey

04:27 – Benefits of Building a Personal Brand

06:12 – Engaging on Social Media Platforms

10:00 – Offline Networking Tips

13:43 – Content Strategy for Personal Branding

24:17 – The Value of Employee Personal Branding for Businesses

27:57 – Conclusion and Final Thoughts

Resources Mentioned

Check out the PR Insider newsletter: https://www.theprinsider.com/

Grace also mentioned Matt Seabridge’s fabulous Digital PR Tips newsletter: https://www.digitalprtips.com/

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Have a question for Grace? Ask it here.

Vince Nero

Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.

More Posts by Vince Nero
Website: https://buzzstream.com