Paddy is co-founder of Aira, a digital marketing agency based in the UK specialising in SEO, Paid Media, Content Marketing and Digital PR. He has been working in digital since 2004 when he got bored studying for his Law degree and decided to try to make money online instead. Since then, he has worked with brands around the world to help them grow their business online.

The Best Execution for Your Link Building Campaigns

Paddy Moogan of Aira takes a deep dive into the 2021 State of Link Building Survey data (one of the largest datasets of it's kind in the industry) to uncover and dissect the top performing link building execution methods and how you can apply them to your program to get outsized results for your next campaign. Read more

How Guest Posting Should Be Done In 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Despite my heart being firmly in the world of link building, I understood why. It was the classic process with SEOs - we find a technique that works very well to help us meet our objectives, we then scale it to hell and Read more