Shannon is the Client Services and Delivery Director at Aira where she oversees the Digital PR, Creative, SEO, and Paid teams to help client's businesses grow online through digital marketing channels. Her background is in digital PR and she's worked with some well-known household brands such as Vouchercloud, RS Components, Goodyear Tyres, TravelSupermarket, AXA PPP healthcare and Poundland. 

Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. Our lives as we knew them changed. Our industry as we knew it changed. For many agencies, this was a time of significant growth Read more

Lessons in Surviving the Covid News Agenda and What it Means for the Future of Digital PR

For the past 18 months, our team's mindset has been firmly set in "survival mode" due to the trials and tribulations that the global pandemic has brought forward. I want to open up about the learnings, sharing insight into how Aira’s digital PR team was able to pivot their link-building activity for Read more