End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Over 85% of guest post sites are low-quality, with poor traffic and DR, yet still command premium prices.
High-quality guest posts (DR 71+ & 50K+ traffic) make up just 4.6% of the marketplace.
Average guest post costs $365—but quality posts range $692–$957 before vendor markup.
The Read more
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Prioritize topical authority: deep, complete content clusters outperform scattershot posts in AI search and SGE results.
Reinforce clusters with intelligent internal linking; anchor text and contextual passages strengthen entity signals that Google’s embedding models trust.
Earn Read more
AI-generated content is reshaping digital PR, making brand mentions, expert commentary, and sentiment critical for LLM visibility.
Brand mentions now outperform backlinks in AI Overviews, according to studies by Ahrefs and other industry tools.
Relevance and positive sentiment directly impact Read more
LinkedIn surpassed Twitter/X as the top social platform for journalists, making it a key platform for PR relationship-building in 2025.
Email remains the dominant marketing method (96% preference), despite a slight increase in DM-based outreach.
Journalists now prefer exclusives over original Read more
ListIQ builds targeted media lists directly from Google News using AI-powered journalist research.
Avoids outdated databases and unreliable email finders with vetted, publication-specific contacts.
Filters out low-value sources automatically, saving time and improving list quality.
Activity Read more
Qwoted dominates for volume and quality, offering the most media requests and the highest share of DR 80+ opportunities.
Twitter/X and LinkedIn have 82% outlet overlap, making it redundant to monitor both for journalist requests.
HARO has the highest cross-platform overlap, underscoring its Read more
AI Overviews are reshaping search, reducing traffic to news sites, and favoring well-known brands in both visibility and citations.
Brand mentions now matter more than backlinks in AI-generated content, shifting PR strategy toward brand visibility and authority.
News publishers must diversify Read more
Traditional SEO isn't dead. But Google is layering new signals, such as brand and business model, on top of existing ones.
Successful affiliate sites now require original research, testing, and in-depth topical authority, rather than generic review content.
Branded anchor text and unlinked Read more
Subject lines with 9–13 words and 71+ characters have the highest open rates (up to 40.71%).
Phrases like “Study finds” and front-loaded brackets boost open and reply rates significantly.
Exclusives and publication mentions drive higher engagement, yet they remain underutilized by most Read more
Digital PR in the U.S. is still evolving: Unlike the U.K., where digital PR is saturated and well-defined, the U.S. market offers untapped opportunities and diverse terminology.
Story-first approach drives results: Strong, relevant stories outperform tactics; success hinges on cultural relevance Read more
