Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
If you missed it, Alice Walker-Gibbons, the Digital PR Lead at Embryo, an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course 😉).
I was intrigued by her success, and since I recently posted about reactive Read more
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Everywhere I go online, someone is talking about buying links. And every time I have the same questions:
If its so risky, why do so many people do it? Why does it seem to work for some but not for others?
Why hasn't Google done more to fight it?
All of these questions kept coming up, and I knew Read more
Backlinks remain the baseline KPI, but quality (relevance, authority, traffic) matters far more than quantity.
Track 12 impact areas: from referral traffic and branded search to direct traffic and owned audience growth.
Ahrefs, GA4, and Talkwalker are critical tools for evaluating both SEO Read more
Major publishers suing OpenAI include The NYT, Tribune, and CBC, raising concerns about content visibility in AI results.
AI training models and LLM rankings remain opaque, so adjusting digital PR tactics now is premature.
Links and media mentions still drive Google rankings, even if excluded Read more
I got a chance to speak with Chris Panteli initially when I was on a Digital Olympus panel (along with another BuzzStream podcast guest, Jasper Morris.)
Chris is the co-founder of UK-based digital PR link building agency, Linkifi. He's also the co-host of the Market Movers podcast, where I was lucky Read more
Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter?
James Congdon worked for years at Verve Search, only to find himself gravitating more and more towards the recruiting side. Then in 2020 he took the leap and started his own recruitment agency for digital Read more
Interest in "digital PR" has surged 34% globally since 2020, with major spikes in the UK and US.
Top challenges in 2025 include measuring impact and campaign ideation, with 72% saying it’s harder than last year.
Data-led content and expert commentary dominate digital PR tactics, used Read more
I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building.
Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits.
As you know, I'm still pro guest posting but I do think Read more
April 23, 2025 Update: I've updated this post to reflect all publisher partnerships with AI companies as of April 23, 2025. OpenAI and Microsoft have been busy.
LLMs used by OpenAI and Google are heavily curated datasets.
Ziff Davis’ study shows that heavily curated datasets contain a higher Read more
I've been looking to speak with more in-house brands who have had success with digital PR.
I looked to Chris Lewis, the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella.
They launched a campaign that you may have seen about fast food price Read more
