End-to-end outreach workflow
Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
Around 75% of sites blocking OpenAI or Google AI bots still appeared in AI citations.
Roughly 95% of the cited pages blocked GPTBot or Google-Extended, the bots used for model training.
About 70% of ChatGPT citations came from sites blocking ChatGPT-User or OAI-SearchBot, which power live Read more
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Effective PR for apps in crowded markets starts with finding a real story that benefits people, not just promoting the product itself.
Strong PR teams create news instead of waiting for it, using tactics like newsjacking, data reports, or product tweaks tied to cultural moments.
Every pitch Read more
Always build multiple angles into a campaign so you have a backup if the lead story doesn't land.
Map your ideas against a press coverage vs. on-brand matrix before you commit to them.
Check how many articles have been written about your topic in the last year — if it's low, think twice.
Read more
News publications account for 14% of AI citations in the study.
Citations from news publications primarily come from decision-making prompts. (18%)
True news content beats out affiliate-driven news content in AI citations.
Syndication (6%) and newswires (0.21%) deliver minimal AI visibility.
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Images don’t noticeably affect open and reply rates.
Images can hinder deliverability if used inappropriately via the spray-and-pray technique and high volumes.
Images are essential for product PR.
Images can be a difference-maker for expert commentary as fake experts are at an all-time Read more
AI citations require real brand equity—authority, links, and deep coverage of the topic you want to own
The fastest way to influence AI is to show up in its live “grounding” research, not the training data.
Content should mirror the model’s reasoning chain, targeting the subtopics and Read more
Before creating any content or accounts, audit the top subreddits where your brand is mentioned.
New accounts should spend time adding genuine value through comments before posting branded content.
Claim reddit.com/user/yourcompanyname and reddit.com/r/yourcompanyname as soon as possible.
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The UK builds digital PR around press releases, while the US relies more on newswires and avoids full releases in outreach emails.
US PR pros personalize more often and more deeply than their UK counterparts.
AI adoption in pitching is much higher in the US than in the UK.
UK campaigns secure Read more
PR must be social-first because news and trends now break on social before traditional media.
Strong campaigns build social-ready soundbites and stats into the strategy from day one.
Brands shouldn’t chase every viral moment—only trends that fit their audience and relevance.
The future Read more
Common Crawl is a large, open web dataset that was historically used in early LLM training.
According to Metehan, blocking Common Crawl may not remove a site’s link influence, because inbound links still affect its metrics.
Harmonic Centrality and PageRank reflect authority and visibility Read more
