Vince Nero
Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.
After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me.
She wanted to give me some insight into Australia's budding digital PR scene.
Ellie is a former UK digital PR who moved to Australia to help a local Read more
0 comments
BuzzStream and Mark Rofe’s newsletters focus on digital PR strategy and SEO alignment, offering tactical, real-world insights.
Newsletters like PR Insider and The Grapevine excel at PR campaign inspiration, categorized roundups, and industry trends.
Tools like Source of Sources and Daily Read more
Is hero content dying?
Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search.
Hero campaigns are evolving. They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand. Or as Amber Read more
Digital PR typically prioritizes SEO metrics like backlinks and traffic, while traditional PR emphasizes brand visibility and audience sentiment.
Journalists primarily create stories for digital platforms, making digital-first PR strategies increasingly essential.
Effective digital PR borrows Read more
Olivia Lott told me she's a "ride-or-die" BuzzStream fan, and the more I spoke with her, the more I understood why. Her approach to digital PR is highly personalized and highly strategic. (PRs who take the personalized approach typically get the most out of BuzzStream.)
I initially wanted to talk Read more
After working and learning from Ross Hudgens, the founder of content marketing agency, Siege Media, for close to seven years, I am thrilled to have him on the podcast.
Ross and Emily Campbell Snidal, their VP of Content Marketing, recently released a podcast explaining their new "product-led digital Read more
May 12, 2025 Update: HARO has been re-added to this list. Connectively has been removed.
Use journalist request platforms like HARO, Qwoted, and Featured to earn media coverage by responding to real-time quote and insight requests.
Respond fast and stay relevant—timeliness and topic alignment Read more
Google’s June 2024 Link Spam Update penalized low-quality link tactics, notably in the SaaS sector.
Key red flags include irrelevant guest posts, exact match anchor text, AI-written content, and high DR sites with no traffic.
Listicle and roundup posts appear increasingly devalued due to Read more
This podcast started from a LinkedIn post.
Bekki Ramsay, Digital PR Manager at UK agency RVU, posted about how she re-angled a piece of existing content.
It's a very detailed post with really great tips for digital PRs. After meeting her and speaking with her on our podcast, I quickly found Read more
Promotion (this includes link exchange, purchased links, and organic mentions.) was the most common way sites gained links over the past year.
Promotion also stands out as the most penalized strategy, with 12 sites.
28 sites appeared to get hit by the Link Spam Update.
13 sites were hit Read more
