Over 85% of guest post sites are low-quality, with poor traffic and DR, yet still command premium prices. High-quality guest posts (DR 71+ & 50K+ traffic) make up just 4.6% of the marketplace. Average guest post costs $365—but quality posts range $692–$957 before vendor markup. The Read more

LinkedIn surpassed Twitter/X as the top social platform for journalists, making it a key platform for PR relationship-building in 2025. Email remains the dominant marketing method (96% preference), despite a slight increase in DM-based outreach. Journalists now prefer exclusives over original Read more

Qwoted dominates for volume and quality, offering the most media requests and the highest share of DR 80+ opportunities. Twitter/X and LinkedIn have 82% outlet overlap, making it redundant to monitor both for journalist requests. HARO has the highest cross-platform overlap, underscoring its Read more

Subject lines with 9–13 words and 71+ characters have the highest open rates (up to 40.71%). Phrases like “Study finds” and front-loaded brackets boost open and reply rates significantly. Exclusives and publication mentions drive higher engagement, yet they remain underutilized by most Read more

Use Google News to assess site fit, focusing on original content and DA/DR 70+ for credible media coverage. Confirm article originality by checking syndication status, press release formatting, and whether the author is in-house. Evaluate journalist fit by verifying recent activity, topic relevance, Read more

Freelancer emails have low open rates but the highest reply rates, especially Gmail, at 4.88%. National news outlets dominate outreach but have lower engagement due to inbox saturation. Australian and UK journalists reply more often - local relevance and exclusivity increase success. US Read more

Emails under 300 words get the highest open and reply rates—brevity significantly boosts engagement. Including full press releases or long intros may lower pitch effectiveness; link out to details instead. Focus on journalist relevance—tailor pitches to their beat, not just broad verticals. Read more

Follow-up emails boost reply rates by 85%, especially in Education, Entertainment, and Tech campaigns. First follow-up is most impactful—subsequent replies drop by 66%. Best timing is within 1 day of the original pitch; reply rates peak early. Industry matters—Travel and Fashion see Read more

In September 2024, Google took a rare manual action against Forbes Advisor, wiping out nearly 20 million monthly visits. Forbes Advisor's digital PR team drove over 70,000 referring domains before the penalty. As of May 2025, the site had regained nearly 4 million in traffic (~17%) Read more

Most replies come fast: 57% of link-building replies and 69.4% of digital PR replies happen within 6 hours. Average response times are 12.85 hours for link builders, 11.4 hours for digital PRs. Education, Fashion & Beauty had the fastest link building reply times. Fashion & Read more