Make the “why now” clear in every pitch by tying your story to seasonality, a trend, a recurring event, or breaking news. Put the timely hook in your subject line so journalists immediately understand why the story matters right now. Reinforce urgency in the first or second sentence of Read more

There's no shortage of advice on how long your email subject lines should be. It varies widely depending on the user’s platform, device, and factors such as desktop window size. But thinking about email subject line length raises even more questions: how many characters can be shown before a client Read more

Ever wonder how your competitor landed that PR coverage so quickly? Chances are, they used a content calendar and were planning way in advance. And although it’s important to stay flexible for tactics like reactive PR, planning is still essential in any PR strategy. In this post, we’ll walk Read more

Reddit is rapidly becoming one of the most influential sources shaping AI-generated buying recommendations. Reddit performs especially well for long, detailed, high-intent searches where buyers want real user opinions. Most brands underestimate Reddit because its visibility extends far beyond Read more

Read recent articles, not just bios. Use headline keywords as shortcuts. Never pitch the same story a journalist just covered (unless it's adding new value). Check for a 30-day publish gap. Track every journalist your team contacts. Over the past ~12 years of pitching journalists, Read more

Front-load everything — all platforms pull 82-87% of summary content from the first half of your email. Keep it simple — longer, complex emails are more likely to have critical information dropped from summaries. Use bullet points — they're the most reliable formatting tool, influencing Read more

Focus on earning a few high-quality links rather than chasing volume. Use tightly targeted outreach instead of mass emailing journalists. Lead every pitch with a clear, compelling story—not a link request. Tie campaigns to timely trends, news, or seasonal angles. Create original, data-driven Read more

Relationships drive results: prior replies lead to 1.5x more opens and 19x more responses A single reply isn’t just engagement—it’s a relationship trigger that compounds future outreach success Recency matters: journalist relationships decay significantly after ~90 days Even after Read more

Overall, about 3% of all news citations came from publishers with confirmed OpenAI or Google data partnerships. Less than 1% of citations from Gemini, AI Mode, and AI Overviews came from Google’s confirmed partner, the Associated Press. 28.5% of ChatGPT news citations came from OpenAI partners, Read more

Around 75% of sites blocking OpenAI or Google AI bots still appeared in AI citations. Roughly 95% of the cited pages blocked GPTBot or Google-Extended, the bots used for model training. About 70% of ChatGPT citations came from sites blocking ChatGPT-User or OAI-SearchBot, which power live Read more