Google is bringing AI Inbox to paid US Workspace accounts by Oct. 26.  Gemini summaries average just 29 words, so lead with one clear story angle. Put your strongest finding first. Clearly name your brand, expertise, and relevant topics so journalists can retrieve your pitch through inbox Read more

Landing a placement doesn’t prove it influenced AI, so avoid taking credit for outcomes you can’t trace. PR can support GEO four ways, from most to least direct: research citations, brand descriptions, backlinks, and brand recall. Original research tied to a buyer pain point earns the most Read more

Start with the most relevant reporter. Review their recent coverage, then try the assignment editor for TV or an editor for print and digital outlets. Make the local connection clear. Show how your story affects the community, and include local people who can bring it to life. Match your pitch Read more

Ranking surveys like “Most,” “best,” and “top” slightly outperformed other formats. Positive headlines earned just 11.2 RD per post, while neutral headlines averaged 16.9, and negative headlines averaged 15.6. Burnout and financial strain were the strongest emotional hooks. Money, Read more

Lead with the finding, not your brand — "[Study] 2 in 5 Remote Workers Have Never Met Their Manager in Person," not "New Remote Worker Study from BrandX." Tag it — "[Exclusive] Sleep Debt Costs the Average Worker 11 Days a Year" outperforms a curiosity-gap tease. Use a real number, not Read more

Answer "why now?" first — tie your pitch to your own news, the season, or something already breaking. Skip forced personalization — only ~25% of pitches reference a journalist's past coverage, and it can backfire. Give them everything to write the story, not just enough to make them reply. Read more

An estimated 52,400 journalists worked in the UK in 2025, rising to approximately 94,000 when editors are included. The UK had around 78,800 PR professionals in 2025—roughly 1.5 PR professionals for every journalist. The estimated number of UK journalists fell by 11% between 2021 and 2025, Read more

BLS counts 39,250 in 2025 (not including freelancers) Census counted roughly 87,000 working journalists in 2024 which includes freelancers. BLS counts fell from 64,590 in 1999 to 39,250 in 2025. Census journalism employment increased between 2018 and 2021, then remained essentially flat Read more

Give away the ending: subject lines that state the finding outperform those that tease it. Name the fact, not merely the topic. Front-load the news. Use clean, intuitive ratios such as “1 in 5" over percentages. Overall, help journalists judge the story’s value at a glance. Our Read more

Authenticate your domain with SPF, DKIM, and DMARC. Use an established sending domain whenever possible. Build and protect your sender reputation over time. Keep spam complaints as close to zero as possible. Enable one-click unsubscribe to reduce spam reports. Verify and clean your Read more