BuzzStream and Mark Rofe’s newsletters focus on digital PR strategy and SEO alignment, offering tactical, real-world insights. Newsletters like PR Insider and The Grapevine excel at PR campaign inspiration, categorized roundups, and industry trends. Tools like Source of Sources and Daily Read more

Digital PR typically prioritizes SEO metrics like backlinks and traffic, while traditional PR emphasizes brand visibility and audience sentiment. Journalists primarily create stories for digital platforms, making digital-first PR strategies increasingly essential. Effective digital PR borrows Read more

May 12, 2025 Update: HARO has been re-added to this list. Connectively has been removed. Use journalist request platforms like HARO, Qwoted, and Featured to earn media coverage by responding to real-time quote and insight requests. Respond fast and stay relevant—timeliness and topic alignment Read more

Use AI for campaign ideation — Tools like Ideamap.ai can help brainstorm creative, election-relevant angles tied to your brand. Relevance is critical — Google (and AI) prioritize content that aligns topically with your brand's authority and expertise. Real-time monitoring wins — Set up Read more

Digital PR secures high authority, editorial links that Google trusts. Traditional tactics, such as guest posts and link insertions, are devalued and often flagged by Google’s AI-driven SpamBrain system. Helpful Content (and potentially AI Overviews) reward digital PR assets, such as data Read more

Newsjacking earns high-authority links fast by injecting timely, expert commentary into trending news stories. Three proven tactics: insert expert quotes, pitch new content tied to breaking news, or leverage relevant existing assets. Speed and relevance are critical—missing the news cycle Read more

Personalized pitching now outperforms mass outreach, especially under Gmail’s new anti-spam policies targeting bulk emails. Relevance is critical; try researching journalist bios, beats, and recent work before sending any pitch. Match subject lines to journalist headline styles to increase Read more

We Earn Media Podcast – Journalists and PRs discuss what makes media pitches work (archived but valuable). BuzzStream Digital PR and Link Building Podcast – Deep dives into digital PR, SEO, and link building with industry leaders. Propellernet’s The Digital PR Podcast – Agency-led insights Read more

Cision offers the largest journalist database (850K+ contacts), but users note minor UX issues despite strong customer support. MuckRack is praised for data accuracy and AI-powered features but lacks flexible outreach timing tools. Roxhill dominates UK digital PR with granular journalist filters Read more

Use media databases like MuckRack to start, but always verify journalist info for current role and topic relevance. Vet journalists by checking publication, beat, and prior coverage using LinkedIn, Google News, and author bios. Google News, site searches, and BuzzStream help surface Read more