With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you Read more

Reactive PR, or newsjacking, leverages trending topics to earn fast, relevant media coverage. Identify expertise, spot news trends, and pitch value-added insights (data, quotes, emotional angles) quickly. Use tools like Google Trends, TikTok, and journalist databases to spot and act on coverage Read more

76 #journorequests come in per day, making it the most common media request hashtag 78.5% of #journorequests are UK-based, compared to 11.6% in the US Entertainment is the most popular category of UK #journorequest With all the conversations around HARO/Connectively closing, PRs can still Read more

Top alternatives include Source of Sources, Qwoted, Featured, and Help a B2B Writer, each with unique strengths. Free tools like Source of Sources and media hashtags (#journorequest) offer no-cost ways to monitor journalist needs. Premium tools like Qwoted, Editorielle, and Roxhill offer real-time Read more

BuzzStream and Mark Rofe’s newsletters focus on digital PR strategy and SEO alignment, offering tactical, real-world insights. Newsletters like PR Insider and The Grapevine excel at PR campaign inspiration, categorized roundups, and industry trends. Tools like Source of Sources and Daily Read more

Digital PR typically prioritizes SEO metrics like backlinks and traffic, while traditional PR emphasizes brand visibility and audience sentiment. Journalists primarily create stories for digital platforms, making digital-first PR strategies increasingly essential. Effective digital PR borrows Read more

May 12, 2025 Update: HARO has been re-added to this list. Connectively has been removed. Use journalist request platforms like HARO, Qwoted, and Featured to earn media coverage by responding to real-time quote and insight requests. Respond fast and stay relevant—timeliness and topic alignment Read more

Use AI for campaign ideation — Tools like Ideamap.ai can help brainstorm creative, election-relevant angles tied to your brand. Relevance is critical — Google (and AI) prioritize content that aligns topically with your brand's authority and expertise. Real-time monitoring wins — Set up Read more

Digital PR secures high authority, editorial links that Google trusts. Traditional tactics, such as guest posts and link insertions, are devalued and often flagged by Google’s AI-driven SpamBrain system. Helpful Content (and potentially AI Overviews) reward digital PR assets, such as data Read more

Newsjacking earns high-authority links fast by injecting timely, expert commentary into trending news stories. Three proven tactics: insert expert quotes, pitch new content tied to breaking news, or leverage relevant existing assets. Speed and relevance are critical—missing the news cycle Read more