Irrelevant pitches are the #1 reason journalists reject emails—build lists targeting coverage-specific beats. Google’s 2024 spam rules penalize mass blasts; curated lists support deliverability and personalization. Self-built media lists offer fresher, cheaper, and more relevant contacts Read more

Digital PR earns high-authority backlinks aligned with Google’s Helpful Content guidelines, avoiding penalties from risky link building. Hero content and newsjacking are core digital PR tactics that drive both backlinks and brand visibility. Digital PR enhances topical authority, helping Read more

Segment media pitches by journalist beat; relevance is crucial for securing coverage. Use compelling subject lines and lead with key stats to grab a journalist's attention fast. Structure pitches with a lede, three takeaways, supporting context, and methodology (where applicable). Tailor Read more

Press releases are structured, news-focused statements designed to inform media and secure coverage. Types include product launches, company news, events, and data reports, each with a specific formatting and audience. Effective press releases require strong headlines, clear CTAs, quotes, Read more

Use the C.H.A.M.P. outreach method: Connect, Help, Adapt, Make it scannable, Personalize. Create contextual connections to clarify why you're emailing instantly. Help offer clear value—data, assets, or detailed instructions—to make responding easy. Match tone and style to your recipient’s Read more

Personalization and quality over quantity are critical for effective cold email outreach and avoiding spam filters. Use compelling, data-driven storytelling and visuals (e.g., maps, tables) to increase PR pitch success and journalist engagement. Segment outreach by intent—PR, link building, Read more

New rules started Feb 2024 for Gmail/Yahoo and expanded in March 2025 to Microsoft—aimed at cutting spam and phishing. Bulk senders (5,000+ emails/day from one domain) must authenticate emails with SPF, DKIM, and DMARC, and keep spam complaints below 0.3%. Failure to comply? Your Read more

Muck Rack – Most accurate media database with detailed journalist profiles and pitching tools. Prowly – Affordable PR platform with a large contact database and built-in AI press release drafting. BuzzStream ListIQ – Builds hyper-targeted media lists from Google News with verified contact Read more

I set out trying to write a post about creating a successful survey campaign from start to finish. After bouncing a few drafts back and forth, I realized that I was putting the most time and effort into the ideation phase. So, I decided to slash two-thirds of my original post and focus solely on Read more

They may comprise a mere 9 to 13 words (which is the optimal length according to our recent subject line study), but these words hold plenty of power. As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of your media Read more