I set out trying to write a post about creating a successful survey campaign from start to finish. After bouncing a few drafts back and forth, I realized that I was putting the most time and effort into the ideation phase. So, I decided to slash two-thirds of my original post and focus solely on Read more

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Despite my heart being firmly in the world of link building, I understood why. It was the classic process with SEOs - we find a technique that works very well to help us meet our objectives, we then scale it to hell and Read more

You researched the right websites, the right contacts, wrote an exciting e-mail and now you're waiting for a story to pick up. This is the moment where a lot of us get anxious because the outcome is out of our control. Some journalists will get in touch right away, some will open your emails over and Read more

There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). However, I want to pose a question many people may not be asking themselves Read more

The Internet is flooded with articles covering every topic related to email deliverability. Many of these are quite valuable, but for marketing outreach professionals, the problem with this information is two-fold: Most of these articles are focused on traditional email marketing, rather than Read more

Ladies and gentleman, let me introduce you to BuzzStream co-founder Paul May. Whether you’re familiar with our company or not, you should expect to be hearing his name everywhere soon. With a diversity of expertise rivalling many of the Renaissance masters, Paul is a real life Most Interesting Read more

I'm going to tell you something I probably shouldn't. You can earn links with your content...without doing any outreach. I know. This is a strange message to get from someone who works at BuzzStream. (We'll see for how much longer. Have mercy, Paul!) But it's true. And now, you’re about to Read more

It is a broad and common refrain you have probably heard before: link building is dead. This kind of reasoning is based upon what the writer means by link building. The term “link building” implies that something can be constructed, such as a house. Brick by brick. That in itself is true, since you’re Read more

Are you still using Excel or Google spreadsheets to manage your outreach and link building projects? Whether you are using them qualify prospects or log activity, it's time to consider a different approach to scale your efforts - and ultimately your business. In this post, we're going to look at several Read more

As the internet has become increasingly pervasive, establishing a brand presence and making your content easy to find online has become more important than ever. Consumers have become savvy to – and frequently annoyed by – tactics like mass emails and paid advertising. This means you have to work Read more