Common Crawl is a large, open web dataset that was historically used in early LLM training. According to Metehan, blocking Common Crawl may not remove a site’s link influence, because inbound links still affect its metrics. Harmonic Centrality and PageRank reflect authority and visibility Read more

Schedule regular conversations with customers to uncover repeatable pain points, not just opinions. Choose marketing channels based on where your audience already gathers, not on what your team is most comfortable with. Broaden your definition of content beyond articles to include experiences, Read more

Data becomes useful when it’s translated into everyday language people can act on, not left as spreadsheets, KPIs, and jargon. The biggest mistake is drowning in the details; strong data work starts by zooming out, understanding the user journey, and then checking whether the right data exists. Read more

Synapse was built to move PR pitching out of overloaded email inboxes. Even perfectly targeted pitches fail when mass “spray-and-pray” outreach overloads the system, so the channel—not just the message—has to change. Synapse keeps requests, replies, and DMs within the platform. Traditional Read more

Digital PR works when it’s “good PR” grounded in SEO fundamentals. Traditional and digital PR are rapidly converging into one discipline. A sustainable digital PR offering is usually retainer-based and requires steady coverage and links. The strongest digital PR programs prioritize Read more

Focus on what sparks public opinion and conversation. Surveys with just 1–2 well-crafted questions can yield strong PR results—don’t overcomplicate it. Simplicity is key for headlines. Trending or overdone topics (like tipping) can still succeed with fresh, up-to-date data and emotional Read more

Digital PR and traditional PR serve different goals: SEO and link-building vs. long-term trust and credibility. Digital PR often reports to SEO or marketing, while traditional PR reports directly to the C-suite. Mislabeling SEO-focused tactics as “PR” creates market confusion and erodes Read more

Start audits with brand immersion, then benchmark against 3–5 direct or challenger competitors. Prioritize backlink quality, relevance, and link intersections over sheer quantity. Incorporate AI Overviews (AIOs) and LLM citations into audits, but report cautiously due to evolving tools. Read more

Strong survey ideas spark real conversation and emotional reactions—talkability is key to virality. Blend evergreen and timely topics for data stories with both lasting impact and media appeal. Use diverse question types and audience splits (e.g., generational, behavioral) to uncover multiple Read more

Journalist pool is shrinking while PR pitches increase, creating a saturated, high-competition media landscape. Irrelevant, mass pitching damages long-term reputation; hyper-targeted outreach is more effective and sustainable. AI tools like Muck Rack’s Generative Pulse show niche outlets Read more