Focus on what sparks public opinion and conversation. Surveys with just 1–2 well-crafted questions can yield strong PR results—don’t overcomplicate it. Simplicity is key for headlines. Trending or overdone topics (like tipping) can still succeed with fresh, up-to-date data and emotional Read more

Digital PR and traditional PR serve different goals: SEO and link-building vs. long-term trust and credibility. Digital PR often reports to SEO or marketing, while traditional PR reports directly to the C-suite. Mislabeling SEO-focused tactics as “PR” creates market confusion and erodes Read more

Start audits with brand immersion, then benchmark against 3–5 direct or challenger competitors. Prioritize backlink quality, relevance, and link intersections over sheer quantity. Incorporate AI Overviews (AIOs) and LLM citations into audits, but report cautiously due to evolving tools. Read more

Strong survey ideas spark real conversation and emotional reactions—talkability is key to virality. Blend evergreen and timely topics for data stories with both lasting impact and media appeal. Use diverse question types and audience splits (e.g., generational, behavioral) to uncover multiple Read more

Journalist pool is shrinking while PR pitches increase, creating a saturated, high-competition media landscape. Irrelevant, mass pitching damages long-term reputation; hyper-targeted outreach is more effective and sustainable. AI tools like Muck Rack’s Generative Pulse show niche outlets Read more

Our guest for this episode, Rich Brooks, is a man of many hats. He runs the Agents of Change Digital Marketing Conference, is the president of Flyte New Media, and is the Tech Guru for his local NBC channel in Maine, among many other things. Rich was kind enough to invite me onto his podcast to chat Read more

AI has reshaped SEO strategy — brands must now optimize for visibility across LLMs, alternative platforms like TikTok, and Discover. Audience insight is foundational — successful SEO begins with understanding user pain points, platform behavior, and demand creation. Brand mentions outweigh Read more

Set Google Alerts and subscribe to niche newsletters to streamline trend spotting for reactive opportunities. Pre-introduce expert sources to journalists before news breaks to boost chances of future outreach. Repurpose existing blog content or data in your reactive pitches to reduce turnaround Read more

Reactive PR requires speed and specificity—jump on news within hours using expert quotes tailored to current headlines. Use AI tools like ChatGPT to surface timely, relevant stories across industries for each client daily. Build editorial calendars around recurring news cycles (e.g. heatwaves, Read more

AI discoverability demands unified SEO, PR, and content strategies to boost visibility across search and AI tools. SEO provides data that PR can use to craft stories aligned with what audiences are actively searching for. Content roadmaps should prioritize flexibility—3-month plans Read more