AI discoverability demands unified SEO, PR, and content strategies to boost visibility across search and AI tools. SEO provides data that PR can use to craft stories aligned with what audiences are actively searching for. Content roadmaps should prioritize flexibility—3-month plans Read more

GEO is the new SEO: Generative Engine Optimization focuses on how AI systems synthesize brand info, not how Google ranks pages. Mentions > Links: Brand mentions across trusted sites now correlate more with AI visibility than traditional backlinks. Syndication still works: Republished and Read more

Content marketing in 2025 is user-first — prioritize meeting users at multiple entry points with content tailored to their journey stage. Use the 6H framework — Hero, Hub, Help, Heart, Happy, and Human content map to key stages from awareness to advocacy. AI should support, not lead — Read more

Branded web mentions had the strongest correlation with AI overview visibility, surpassing links and domain rating (DR). AI overviews favor language-based signals (mentions, branded anchors) over traditional link-based SEO factors. Even small brands saw visibility gains from minimal mentions, Read more

Relevance Engineering blends AI, content strategy, UX, digital PR, and information retrieval to future-proof SEO. AI Overviews and chatbots generate synthetic queries; optimizing for these hidden queries boosts visibility. Links from relevant news/media sites still carry high value due to Google's Read more

Newsjacking has two paths: planned reactive (e.g. budget announcements) and breaking reactive (e.g. heatwaves, celebrity feuds). Think like a journalist: anticipate story evolutions, focus on audience interest, and aim to move the narrative forward. Build case study content: use brand spokespeople Read more

DR/DA are “vanity metrics” and useful for quick validation, but they can be easily gamed. Spammy link tactics (like DR-boosting and HARO overuse) lead to poor keyword relevance, traffic drops, and risk of manual penalties. Google’s SpamBrain evaluates link context and relevance, not just Read more

Figurehead credibility and niche relevance are critical for successful quote placements on HARO-style platforms. Diversify outreach with platforms like Featured, Qwoted, Source of Sources, and direct journalist pitching. Use AI-resistant tactics: human voice, personal anecdotes, and original Read more

You don’t need to post daily — showing up on LinkedIn once a week already makes you more active than 97% of users. Thoughtful engagement is powerful — consistent comments on others’ posts can grow your visibility just as much (if not more) than creating new content. Your personal Read more

I reached out to Shane Dutka of SiteCurve after I realized that both he and I share a passion for deriving strategic insights from competitors. It's an undervalued skill in the industry, but a glance at Shane's content reveals that he's a pro, which is why he built SiteCurve. So, given there was so Read more