Start audits with brand immersion, then benchmark against 3–5 direct or challenger competitors. Prioritize backlink quality, relevance, and link intersections over sheer quantity. Incorporate AI Overviews (AIOs) and LLM citations into audits, but report cautiously due to evolving tools. Read more

Strong survey ideas spark real conversation and emotional reactions—talkability is key to virality. Blend evergreen and timely topics for data stories with both lasting impact and media appeal. Use diverse question types and audience splits (e.g., generational, behavioral) to uncover multiple Read more

Journalist pool is shrinking while PR pitches increase, creating a saturated, high-competition media landscape. Irrelevant, mass pitching damages long-term reputation; hyper-targeted outreach is more effective and sustainable. AI tools like Muck Rack’s Generative Pulse show niche outlets Read more

Our guest for this episode, Rich Brooks, is a man of many hats. He runs the Agents of Change Digital Marketing Conference, is the president of Flyte New Media, and is the Tech Guru for his local NBC channel in Maine, among many other things. Rich was kind enough to invite me onto his podcast to chat Read more

AI has reshaped SEO strategy — brands must now optimize for visibility across LLMs, alternative platforms like TikTok, and Discover. Audience insight is foundational — successful SEO begins with understanding user pain points, platform behavior, and demand creation. Brand mentions outweigh Read more

Set Google Alerts and subscribe to niche newsletters to streamline trend spotting for reactive opportunities. Pre-introduce expert sources to journalists before news breaks to boost chances of future outreach. Repurpose existing blog content or data in your reactive pitches to reduce turnaround Read more

Reactive PR requires speed and specificity—jump on news within hours using expert quotes tailored to current headlines. Use AI tools like ChatGPT to surface timely, relevant stories across industries for each client daily. Build editorial calendars around recurring news cycles (e.g. heatwaves, Read more

AI discoverability demands unified SEO, PR, and content strategies to boost visibility across search and AI tools. SEO provides data that PR can use to craft stories aligned with what audiences are actively searching for. Content roadmaps should prioritize flexibility—3-month plans Read more

GEO is the new SEO: Generative Engine Optimization focuses on how AI systems synthesize brand info, not how Google ranks pages. Mentions > Links: Brand mentions across trusted sites now correlate more with AI visibility than traditional backlinks. Syndication still works: Republished and Read more

Content marketing in 2025 is user-first — prioritize meeting users at multiple entry points with content tailored to their journey stage. Use the 6H framework — Hero, Hub, Help, Heart, Happy, and Human content map to key stages from awareness to advocacy. AI should support, not lead — Read more