AI-generated content is reshaping digital PR, making brand mentions, expert commentary, and sentiment critical for LLM visibility. Brand mentions now outperform backlinks in AI Overviews, according to studies by Ahrefs and other industry tools. Relevance and positive sentiment directly impact Read more

AI Overviews are reshaping search, reducing traffic to news sites, and favoring well-known brands in both visibility and citations. Brand mentions now matter more than backlinks in AI-generated content, shifting PR strategy toward brand visibility and authority. News publishers must diversify Read more

Traditional SEO isn't dead. But Google is layering new signals, such as brand and business model, on top of existing ones. Successful affiliate sites now require original research, testing, and in-depth topical authority, rather than generic review content. Branded anchor text and unlinked Read more

Digital PR in the U.S. is still evolving: Unlike the U.K., where digital PR is saturated and well-defined, the U.S. market offers untapped opportunities and diverse terminology. Story-first approach drives results: Strong, relevant stories outperform tactics; success hinges on cultural relevance Read more

Affiliate SEO is essentially dead following the Helpful Content Update, as the focus has shifted to AI-driven and brand-focused strategies. Passive link building using original survey data and “statistics” pages remains a top ROI tactic. AI-powered coding now enables cost-effective Read more

It's been an exciting time here at BuzzStream since we've launched our new media list building tool, ListIQ. So, I thought it would be helpful to get the full story from our CEO, Paul May on why we built the tool, what problems it solves for digital PRs today, and what the future holds for ListIQ. Enjoy! Read more

What's one thing that will keep your campaigns successful? Relevance. In this podcast, I speak with Olivia Bence, Head of Digital PR with Bring Digital. I met during a panel at BrightonSEO in 2024 where she dropped some tips on the subject. Since then, relevance continues to be a buzzword in Read more

When I think about the people shaping the future of PR and marketing, Gini Dietrich is always at the top of the list. She’s the founder of Spin Sucks, creator of the PESO Model, and one of the most consistent voices advocating for an integrated, outcome-driven communication strategy within marketing. And Read more

Want to rank in local search? Start thinking like a brand, not just an SEO. I brought in Chris Brencans, CEO/founder of OntheMap.com, a local search digital marketing agency specializing in local SEO for industries like legal, medical, and home services. In this episode, Chris explains how smaller Read more

If you've followed my writing lately, you'll know that I think the US digital PR space still has lots of untapped potential in local news. So, I contacted Collin Czarnecki, a former local journalist who now owns Noble, a digital PR and content strategy agency based in the US. Collin graciously Read more