I got a chance to speak with Chris Panteli initially when I was on a Digital Olympus panel (along with another BuzzStream podcast guest, Jasper Morris.) Chris is the co-founder of UK-based digital PR link building agency, Linkifi. He's also the co-host of the Market Movers podcast, where I was lucky Read more

Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter? James Congdon worked for years at Verve Search, only to find himself gravitating more and more towards the recruiting side. Then in 2020 he took the leap and started his own recruitment agency for digital Read more

I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building. Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits. As you know, I'm still pro guest posting but I do think Read more

I've been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis, the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. They launched a campaign that you may have seen about fast food price Read more

Many are realizing that old-fashioned link building just isn't enough these days. Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards "digital PR." One of the brands making this switch has been Clearlink. So, I was able to chat Read more

Many marketers overfocus on content creation but then neglect distribution. In my podcast chat with the author of Create Once, Distribute Forever and Foundation Marketing founder, Ross Simmonds explains why ignoring distribution is one of the most costly mistakes most marketers make. I was lucky Read more

HARO—or Connectively—is dead. Long live Source of Sources! Peter Shankman, the creator of the original HARO, was fed up with what they did to his product after he sold it. So, he started up Source of Sources. (In my opinion the best alternative to HARO/Connectively.) Once Connectively announced Read more

If you're a BuzzStream Newsletter subscriber, you've probably seen the name Victoria Schmid before. She's been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. In my chats with Victoria, she discussed the interesting challenge of creating Read more

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia's budding digital PR scene. Ellie is a former UK digital PR who moved to Australia to help a local Read more

Is hero content dying? Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search. Hero campaigns are evolving. They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand. Or as Amber Read more