Olivia Lott told me she's a "ride-or-die" BuzzStream fan, and the more I spoke with her, the more I understood why. Her approach to digital PR is highly personalized and highly strategic. (PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk Read more

After working and learning from Ross Hudgens, the founder of content marketing agency, Siege Media, for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell Snidal, their VP of Content Marketing, recently released a podcast explaining their new "product-led digital Read more

This podcast started from a LinkedIn post. Bekki Ramsay, Digital PR Manager at UK agency RVU, posted about how she re-angled a piece of existing content. It's a very detailed post with really great tips for digital PRs. After meeting her and speaking with her on our podcast, I quickly found Read more

Before I was at BuzzStream, I worked with The Grit Group, a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It's a great read—check it out here.) Given all of Google's wild things, like Read more

You may know Thea Chippendale from The PR Insider, an invaluable newsletter for PR pros. I recommend checking it out now if you haven't already done so. I've wanted Thea on the podcast to discuss The PR Insider for a while. Then, after she had posted a thoughtful LinkedIn post about being a freelance Read more

Britt Klontz and Jaclyn Lambert were on my guest wish list before I started the BuzzStream podcast. Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained Read more

I didn't know Darren Kingman before chatting with him, but I loved the work he produced at Root Digital, his UK-based digital PR, SEO, and content marketing agency. So, I used our chat to drill down how Darren and his team generate ideas. It turns out that much like myself, Darren is a content Read more

Amelia Selby works for SEO Travel, a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. On the one hand, it's a fantastic goal, and they've raised over 100,000 pounds in three Read more

In this episode, I spoke with Hana Montgomery, the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO, and she gave a great talk about running global digital PR campaigns and earning links internationally. Later, we also got to speak on a link-building panel Read more

In this episode, I spoke with Georgia Gadsby March, the co-founder and PR director of UK-based digital PR agency, Unearth PR. I reached out to Georgia because she has a background in traditional PR and now works in digital PR. I thought it would be a great way to understand the overlap, and I wasn't Read more