I first heard of Nicole DeLeon and the content marketing agency North Star Inbound when my former Siege colleague Alex Heinz took a job there. Since Alex is a fantastic marketer and someone I credit for my growth in the field (shout out to Alex), I kept close tabs on what North Star was working on. After Read more

When I was at BrightonSEO in April 2024, I saw Will Waldron from Connective3 speak about a problem many digital PRs face: affiliate links. I didn't know Will yet, but the fact that he was talking about such a specific issue told me I had to have him on the podcast because I love interviewing people Read more

I met Gus Pelogia at BrightonSEO after he gave his excellent talk on writing SEO tickets for development teams. Gus is the SEO Product Manager at Indeed, a job site with over a million unique pages. That's a lot of project management and a lot of wrangling developers. But before that, he worked at Read more

I didn't actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you'll see, it's on a bit of hiatus.) Abi comes Read more

I met Digitaloft's founder, James Brockbank, at their Digital PR Summit in Manchester. James immediately struck me as not only an approachable guy but someone who really, really knew his stuff. With his deep SEO background, he can explain technical aspects like Google's patents while still naturally Read more

In 2020, I left my job at Siege Media and was on the hunt for something new. I had a few freelance clients, but we had a baby on the way, so I wasn't sure if freelance was what I wanted to do. After mindlessly scrolling through LinkedIn job boards and applying to jobs I never heard from again, I saw Read more

I met Reboot Online's Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. So, I wanted to know more. Oliver told me I needed Read more

I came across Mark Rofe on X after announcing he was starting a newsletter named DigitalPRNewsletter.com. I dug in a bit more to find that Mark has had a prolific career in digital PR. He's been involved in some of the most clever campaigns I've seen, including one where he took out a billboard ad Read more

We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update, AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson, who owns and operates a link building agency, Linkpitch.io, that is deep in the trenches building Read more

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional, on LinkedIn before its launch. I saw an extremely Read more