76 #journorequests come in per day, making it the most common media request hashtag 78.5% of #journorequests are UK-based, compared to 11.6% in the US Entertainment is the most popular category of UK #journorequest With all the conversations around HARO/Connectively closing, PRs can still Read more

Promotion (this includes link exchange, purchased links, and organic mentions.) was the most common way sites gained links over the past year. Promotion also stands out as the most penalized strategy, with 12 sites. 28 sites appeared to get hit by the Link Spam Update. 13 sites were hit Read more

Guest posting is the most popular link building tactic in 2024. The avg. price for a guest post is $220. 6% of “guest posting sites” are quality. Quality guest posts costs avg. $609. The avg. price for a link insertion is $141. High-end links can cost over $1,000. Most SEOs' Read more

Do you know what link building is? If you’re a small business owner, the answer should probably be yes – especially today, when the pandemic has forced much of the world’s business to be conducted online.  In short, link building refers to the process of acquiring links from other websites Read more

We’ve all been there. We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before Read more

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Some of the ones we hear most often Read more

There are few things worse than rejection. For media relations professionals, those rejections usually come in form of an email in response to a pitch (or even worse, the lack of one altogether.) Considering 57% of top-tier publishers receive between 50-500 pitches per week, and the average top-tier Read more

For PR professionals like myself, it’s painful to receive a harsh rejection from a journalist we’ve pitched. Even worse? No response at all. We share a common recurring nightmare of ending up featured in a “the worst pitch I ever got” story, but who would blame us? When you invest time researching Read more

Content marketing continues to grow in popularity among digital strategists, and that means rising above the noise is becoming even more difficult. In order to stand out, you've got to be different, and video has proven it can uniquely deliver highly memorable and emotional content to a target audience. Read more

In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found that 85% of editors open pitches based on your subject line. With subject lines being the ultimate gatekeeper for your Read more