Over 50% of journalists rarely receive relevant pitches — hyper-targeted outreach is essential for digital PR success. Use layered Google search tactics (e.g., allintitle:, site:, date filters) to find journalist-written content by format and topic. AI tools like ChatGPT work well for finding Read more

Mass email blasts trigger penalties and underperform — Gmail, Outlook, and Yahoo now penalize bulk, untargeted PR outreach. Smaller, hyper-targeted campaigns earn 17x more links — Based on analysis of 31M emails and 80K digital PR campaigns. Relevance now includes topic, geography, timing, Read more