How to Take SEO Ideas From Your Competitors with SiteCurve’s Shane Dutka

I reached out to Shane Dutka of SiteCurve after I realized that both he and I share a passion for deriving strategic insights from competitors. It’s an undervalued skill in the industry, but a glance at Shane’s content reveals that he’s a pro, which is why he built SiteCurve.

So, given there was so much overlap in our strategies, I decided to have him on to discuss his mindset when analyzing competitor strategies, pitfalls and much more.

Resources Mentioned

Here are a few links to resources and tools mentioned in the pod:

• SiteCurve – https://sitecurve.com/
• SEO Shield – https://getseoshield.com/
• Mike King’s article on AI Mode – https://ipullrank.com/how-ai-mode-works
• Ahrefs’ Best links filter – https://ahrefs.com/blog/whats-new-at-ahrefs-dec-2023/

If I missed any, let me know!

Timestamps

00:00 – Introduction

01:30 – Importance of Competitor Analysis

04:20 – Affiliate Marketing Trends

08:50 – Site Curve’s Keyword Tracking Approach

12:15 – Evaluating and Disavowing Toxic Links

17:30 – Role of AI in SEO

22:00 – Traditional SEO vs. AI-first Strategies

26:40 – Importance of Conversion Rate Optimization

31:00 – Wrapping Up

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Vince Nero

Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.

More Posts by Vince Nero
Website: https://buzzstream.com