How to Do B2B Content Marketing in the AI Era

Table of Contents

Content marketing in 2025 is user-first — prioritize meeting users at multiple entry points with content tailored to their journey stage.
Use the 6H framework — Hero, Hub, Help, Heart, Happy, and Human content map to key stages from awareness to advocacy.
AI should support, not lead — human insight drives strategy, while AI helps with efficiency (e.g., summaries, repurposing).
Quarterly content reviews keep strategy agile — maintain a resilient framework while adjusting to shifting platforms and audience needs.
Authority content wins — standout success today comes from high-effort, high-impact formats like in-depth books, video essays, and unique perspectives.
Email remains a critical metric — opt-ins provide trackable ROI and connect multi-channel engagement to actual conversions.

I met David through a book…kind of.

David is the founder of Casting Cred and helped Majestic not only produce their podcast series, SEO in 2025, but also helped publish their similarly named book.

So, when I came across this book at the marketing conference BrightonSEO, I reached out to David to see if he’d be interested in chatting. Next thing I knew, I was being interviewed by him on the 2025 SEO series, where we discussed relevance and focus on quality over quantity.

Then I found out David actually authored a content marketing course on LinkedIn called B2B Foundations: Content Marketing, which I highly recommend checking out.

In this episode’s talk, we discuss David’s strategies for content marketing in an AI era. He explains his 6 H content framework, which includes Hero, Hub, Help, Heart, Happy, and Human content, detailing how these elements cater to different stages of the customer journey.

This is a must-watch for content marketers of all shapes and sizes.

Resources

Here are some resources mentioned in the podcast:

“B2B Content Marketing Foundations”(David Bain’s LinkedIn Learning Course)
SEO in 2025 (by Majestic, hosted by David Bain)
In Search SEO Podcast (by SimilarWeb, hosted by David Bain)
Digital Marketing Radio (David Bain’s earlier podcast)

Time Stamps

00:00 – Intro

01:42 – Defining Content Marketing in 2025

01:53 – User-Centric Content Strategies

03:59 – SEO and Digital PR in Content Marketing

05:17 – Email Marketing and the 6H Framework

09:37 – The Pump and Funnel Marketing Model

14:53 – Adapting Content Strategies in the AI Era

18:00 – Monitoring Content Marketing Success

19:57 – Trends in SEO and Content Marketing

23:32 – Maintaining a Content Framework Amidst Change

27:04 – Final Thoughts and Upcoming Projects

Vince Nero

Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.

More Posts by Vince Nero
Website: https://www.buzzstream.com