How to Master Reactive PR in the US with Madeleine Dykes

• Set Google Alerts and subscribe to niche newsletters to streamline trend spotting for reactive opportunities.
• Pre-introduce expert sources to journalists before news breaks to boost chances of future outreach.
• Repurpose existing blog content or data in your reactive pitches to reduce turnaround time.
• Pitch trending roundups or suggest inclusion in existing ones to improve LLM visibility and link potential.
• Build media lists dynamically—add new contacts daily based on news monitoring, not just campaign cycles.
• Prioritize bold, opinionated commentary over safe takes to stand out in crowded journalist inboxes.

I put out an open call on LinkedIn to find people to talk to me about reactive PR in the US, and one name kept coming up: Madeleine Dykes at Rise at Seven. So, I knew I had to convince her somehow to join the podcast in the very little free time she has.

You see, reactive PR is always on.

PR pros who use this tactic as part of their overall brand awareness strategy know you need to be locked into the news pretty much 24/7, always on the hunt for creative ways to insert your brand into trending topics and events.

However, Madeleine helped me realize that this can actually be fun…like LOTS of fun.

Interested in learning more?

Check out our related podcasts about reactive PR:

• Our second podcast ever, talking about reactive PR with Mark Rofe
• Leah Daly of FatJoe talks reactive PR in the UK 
• Katie Storey discusses newsjacking and reactive PR

Vince Nero

Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his 2 kids, enjoying some video games, or watching Phillies baseball.

More Posts by Vince Nero
Website: https://www.buzzstream.com