As a communication professional in the space since 2011, Ashton Newell has extensive experience working in public relations with agencies in Arizona and California. Additionally, she’s held positions in community relations with the Arizona Diamondbacks and in marketing and broadcasting with Camelback Ranch, the Spring Training home of the Los Angeles Dodgers and Chicago White Sox. Currently, Ashton is the lead digital PR strategist at Directive, a next-gen performance marketing agency specialized in the software space. In this role, she creates and implements digital PR strategies to make the Directive brand known worldwide. When Ashton is away from her day job, she spends her time teaching yoga, cheering on the ASU Sun Devils, and drinking numerous cups of coffee.