Ritika Puri is a data-lover and marketer turned entrepreneur and writer. Ritika works with content marketers to build lead pipelines and has written for Forbes, The Next Web, Business Insider, and American Express OPEN Forum.

7 Essential TED Talks for Every Publicist to Watch

As a publicist, you know that communication is an art form. No matter how strong your value proposition is, the success of what you say comes down to the nuances. Whether you’re looking to make a connection over email, phone, or in person at a conference , every moment needs to make an impact—especially Read more
0 comments

3 Short & Memorable Mindhacks for Better HARO Pitches

In addition to writing content for BuzzStream, I also publish articles in places like The Next Web and Entrepreneur. Help a Reporter Out (HARO) is my go-to-resource for finding sources and meeting wonderful PR professionals. Through the platform, I’ve surfaced my best stories and have made hundreds Read more
1 comment

5 Mastermind Resources to Optimize Your Pitching and Media Outreach Strategy

When you’re pitching bloggers and the media to tell a story about your company, you have a split second to make an impact. The person receiving your email is likely overloaded with requests just like yours. Even if you have a compelling subject line and value proposition, how do you stay memorable Read more
0 comments

How to Create a Media-Worthy Data Story

Publicists outnumber journalists 5:1, according to one forecast. But even without the hard numbers to prove it, one trend is clear: For big and small companies alike, strong PR visibility is tough to attain. Think about it—journalists are flooded with requests and potential story ideas. What is it Read more
1 comment

5 Hidden Benefits of Content Marketing

When you’re launching a content marketing program, it’s important to focus on short-term goals like web traffic growth, search engine visibility, PR, and lead generation. But if you focus too much on these strategic objectives, you’ll miss other aspects of your strategy that are just as important. The Read more
0 comments

6 Easy Ways to Save Time with Your Marketing

Budget isn’t a marketer’s most valuable asset—it’s time. Who has enough hours in the day, especially these days, to achieve the optimal balance of campaign planning, testing, iterating, and further optimization? In an ideal world, companies would have entire teams devoted to these efforts. But Read more
1 comment

A 3-Step Framework to Build Your Influencer Campaign

To be successful, marketing campaigns need to follow a clear and measurable process. Establish your goals, form a hypothesis, run tests, measure your outcomes, and scale your results. It’s this simple idea that allows marketers to grow their email lists, improve conversion rates on lead generation Read more
0 comments

5 Dos and Don’ts of Reaching Influencers

Influencer marketing isn’t a new concept: it’s a known, timeless marketing force of nature. But digital ecosystems can sometimes make processes feel overcomplicated. Should you tweet or email influencers when you write about them? How aggressive should you be when asking someone to share a blog post Read more
0 comments

8 Communities for Mastermind Digital Marketers

The best marketing strategies emerge from iteration and experimentation. But often, we’re stuck in the dark: when we’re trying something new for the first time, we can’t predict whether it’s going to work. And when something goes wrong, it’s often tough to tell why. It goes without saying Read more
0 comments

How to Drive More Leads from Your Blog

Leads are the bane of every B2B marketer’s existence. In an age where buyer attention spans are spread thin, it’s getting harder to convince audiences to stay engaged with your company for the long-haul. Your conversion funnel risks becoming a leaky bucket as a result. So how do you run a tighter Read more
0 comments