Ryan McGonagill

Ryan McGonagill is the Operations Manager at Fractl, a creative digital agency that specializes in high-quality content creation and placement. In addition to working closely with clients to execute large-scale content initiatives, Ryan also oversees the day-to-day operations of Fractl to ensure the quality of services is nothing less than perfect.

10 Pitches That Landed Top-Tier Placements and Why They Worked

There are innumerable articles out there giving tips on how to pitch journalists, but most don’t contain specific pitch examples outlining why they were successful. In outreach, imitation can be very effective, so we’ve compiled 10 pitches with commentary that elaborates on why they resulted in exclusive Read more
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6 Analytics You Should Use to Track The Efficacy of Your Promotions Team

Often the bane of outreach associates, tracking analytics can sometimes be demoralizing. This is especially true in a field in which the end result relies on the publisher no matter how hard the associate works. That being said, if you use analytics as a way to improve rather than scrutinize your team, Read more
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How To Hire Your All-Star Outreach Team

Hiring for an outreach position can be fairly difficult, because no matter how impressive an applicant’s hard skillset may look on paper, soft skills are much more critical to success in this role. By learning to recognize the applicant’s key skills and to read between the lines during the vetting Read more
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The Ultimate Cheat Sheet For Finding Every Email You’ll Ever Need

While there are several aspects of outreach that aren’t necessarily easy, finding the correct email address for a writer you want to contact can sometimes prove particularly difficult, especially for those new to the game. Wouldn’t it be nice if there were one centralized resource that housed every Read more
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