Sophie Bianchi

Sophie Bianchi is an Outreach Marketer based in London. BSc graduate from the University of Bath and MSc graduate from King’s College London, she is passionate about content marketing, SEO and outreach marketing. She blogs every Wednesday on

Why Bloggers are More Influential Than Celebrities in the Beauty Industry

That title is a pretty bold statement to make. But this is exactly what I discovered with my Masters dissertation: “How do vloggers and celebrity endorsers compare as marketing sources for beauty brands?”. In this blog post I will explain my research process and the conclusions I came to – Read more