Stephen manages growth at BuzzStream and also ponders and writes about outreach strategies that he hopes are occasionally helpful. When he's not doing all of that you can find him trying to level up his home cooking or playing games of strategy and chance.

Content Research Strategy: Finding Unique Topics In an Oversaturated Niche

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. In fact, once you’ve built up a decently sized content catalog it may feel like you’ve already covered all the ground possible. Combine that with Read more
1 comment

The Criteria Pros Use to Qualify High Authority Link Opportunities

Great outreach starts with a great list. Indeed, you can have the most excellent content and writers who can craft fantastic personalized emails. However, if you get your list wrong, none of that will matter and you will be wasting your time. Getting to that right list involves two processes: Read more
0 comments

BuzzStream, GDPR, and You

GDPR goes into effect May 25th and as you might expect has some potentially serious ramifications for your outreach program. As of now, there are many areas of the regulation which seem intentionally vague, and some which appear downright contradictory. Over the next few months things will become Read more
0 comments

BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Some of the ones we hear most often Read more
2 comments

The Anatomy of Poorly Targeted Outreach

Ladies and gentleman, let me introduce you to BuzzStream co-founder Paul May. Whether you’re familiar with our company or not, you should expect to be hearing his name everywhere soon. With a diversity of expertise rivalling many of the Renaissance masters, Paul is a real life Most Interesting Read more
7 comments

RIP Roundup Posts: Here’s a 5 Step Process to Engage Influencers With Superior Content

Ah, the influencer roundup post that is so near and dear to all of our hearts. I think by now everyone’s familiar with the general approach: Find a list of influencers in your space Reach out to those influencers and ask them to contribute a quote Once the article is published, reach Read more
4 comments

Every BuzzStream Plan Now Includes Discovery

Over the past year we’ve made major improvements to BuzzStream Discovery, our product for finding and researching influencers. We’ve been fortunate enough to hear praise, feedback, and requests from customers who are using the product to build out their campaigns. We’re proud of how far BuzzStream Read more
15 comments

Product Update: BuzzStream Discovery is Out of Beta

Since we launched our BuzzStream Discovery beta in December of last year we’ve been hard at work gathering feedback and making product improvements. Since then we’ve been able to expand our database to include 1.1 million influencers parsed from over 200 million blog posts while simultaneously improving Read more
0 comments

BuzzStream API Spotlight: Goodlinks.io BuzzStream Feed Project

As excited as we get when we can announce a new BuzzStream feature that we’ve worked on, we get at least three times as excited when we can tell you about an awesome BuzzStream features that someone else has worked on! Fortunately, we have the opportunity to do just that today. Kalen Jordan, Founder Read more
1 comment

Introducing BuzzStream Discovery: A Better Way to Find & Research Influencers

Today, we’re excited to announce BuzzStream Discovery, our new product that will make finding and researching influencers for your marketing campaigns a much smoother process. The tool is currently in open beta, and free to use immediately.   We built BuzzStream Discovery because we’ve Read more
10 comments