Stephen manages growth at BuzzStream and also ponders and writes about outreach strategies that he hopes are occasionally helpful. When he's not doing all of that you can find him trying to level up his home cooking or playing games of strategy and chance.

Financial Relief for U.S. Agencies During The Coronavirus Crisis

The Coronavirus Aid, Relief, and Economic Security (CARES) Act was formally enacted on March 29, 2020. This act provides over $350 billion in financial relief for U.S. based small to medium sized businesses in the form of a collection of programs that can significantly mitigate the impact of the current Read more
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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

We’ve all been there. We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before Read more
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Creating The Most Authoritative Content

Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that Read more
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The New BuzzStream User Interface Beta is Open

Every now and then, you’ve got to shake things up a bit. That’s why we’re extremely excited to announce that BuzzStream is starting the open beta for our new navigation and UI! This update introduces several changes and a complete refresh of the BuzzStream interface that makes it more modern, Read more
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Select Recipients: Updated Flexibility to Send Outreach to the Right People

  Just in time for the holidays, we’ve got an announcement that is short but oh so sweet. We’re very pleased to announce that you can now select recipients for contacts in your Websites tab! But what exactly do we mean by “recipient” here? Let me explain. We broadly Read more
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Words Matter: How Journalists in Different Verticals Think & Write

Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of Read more
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New Data: We Analyzed 200,000 Blog Posts to Learn What Resonates With Journalists

Although PR professionals know they need a mutually beneficial relationship with journalists to be successful, figuring out exactly what they’re looking for is often frustratingly unclear.  We wanted to demystify the landscape by using data to give us substantial insight into exactly what will Read more
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The BuzzStream Unmatched Folder: Turn Any Email Into a Contact

Does this sound familiar? You reach out through a contact form or you send your outreach to a generic email at a website or publication - something like info@abc.com or editor@xyz.com.  And then you wait, and wait, and finally...success! You got a response!  The only thing is, you got that Read more
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How to Create a Winning Content Promotion Plan

The original version of this post was written by the ridiculously talented Stephanie Briggs. Although it has been updated heavily it’s incredible how much of the original information still rings true. To keep up to date with her current goings-on, head over to Briggsby. Many content marketers Read more
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New BuzzStream Dashboard & Inbox: A Single Place to Review and Act on Your Outreach

We’re extremely excited to announce the completion of a new Dashboard and Inbox in BuzzStream. The Dashboard gives you a single place to act on all of your emails and tasks, across all of your team’s projects and email accounts. Dashboard Inbox The dashboard inbox is the biggest change Read more
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