Stephen manages growth at BuzzStream and also ponders and writes about outreach strategies that he hopes are occasionally helpful. When he's not doing all of that you can find him trying to level up his home cooking or playing games of strategy and chance.

Words Matter: How Journalists in Different Verticals Think & Write

Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of Read more
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New Data: We Analyzed 200,000 Blog Posts to Learn What Resonates With Journalists

Although PR professionals know they need a mutually beneficial relationship with journalists to be successful, figuring out exactly what they’re looking for is often frustratingly unclear.  We wanted to demystify the landscape by using data to give us substantial insight into exactly what will Read more
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The BuzzStream Unmatched Folder: Turn Any Email Into a Contact

Does this sound familiar? You reach out through a contact form or you send your outreach to a generic email at a website or publication - something like info@abc.com or editor@xyz.com.  And then you wait, and wait, and finally...success! You got a response!  The only thing is, you got that Read more
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How to Create a Winning Content Promotion Plan

The original version of this post was written by the ridiculously talented Stephanie Briggs. Although it has been updated heavily it’s incredible how much of the original information still rings true. To keep up to date with her current goings-on, head over to Briggsby. Many content marketers Read more
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New BuzzStream Dashboard & Inbox: A Single Place to Review and Act on Your Outreach

We’re extremely excited to announce the completion of a new Dashboard and Inbox in BuzzStream. The Dashboard gives you a single place to act on all of your emails and tasks, across all of your team’s projects and email accounts. Dashboard Inbox The dashboard inbox is the biggest change Read more
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BuzzStream Research Improvements: Powerful Tools to Find The Information You Need

Whether you’re putting together your list for the first time, reviewing data that we’ve discovered for a list that you’ve imported, or gathering relevant context to send effective outreach to contacts, you’ve got to find the right information at the right time. To help you out with that, we’ve Read more
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Content Research Strategy: Finding Unique Topics In an Oversaturated Niche

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. In fact, once you’ve built up a decently sized content catalog it may feel like you’ve already covered all the ground possible. Combine that with Read more
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The Criteria Pros Use to Qualify High Authority Link Opportunities

Great outreach starts with a great list. Indeed, you can have the most excellent content and writers who can craft fantastic personalized emails. However, if you get your list wrong, none of that will matter and you will be wasting your time. Getting to that right list involves two processes: Read more
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BuzzStream, GDPR, and You

GDPR goes into effect May 25th and as you might expect has some potentially serious ramifications for your outreach program. As of now, there are many areas of the regulation which seem intentionally vague, and some which appear downright contradictory. Over the next few months things will become Read more
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BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Some of the ones we hear most often Read more
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