Just in time for the holidays, we’ve got an announcement that is short but oh so sweet. We’re very pleased to announce that you can now select recipients for contacts in your Websites tab! But what exactly do we mean by “recipient” here? Let me explain. We broadly Read more

Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of Read more

Although PR professionals know they need a mutually beneficial relationship with journalists to be successful, figuring out exactly what they’re looking for is often frustratingly unclear.  We wanted to demystify the landscape by using data to give us substantial insight into exactly what will Read more

Does this sound familiar? You reach out through a contact form or you send your outreach to a generic email at a website or publication - something like info@abc.com or editor@xyz.com.  And then you wait, and wait, and finally...success! You got a response!  The only thing is, you got that Read more

The original version of this post was written by the ridiculously talented Stephanie Briggs. Although it has been updated heavily it’s incredible how much of the original information still rings true. To keep up to date with her current goings-on, head over to Briggsby. Many content marketers Read more

We’re extremely excited to announce the completion of a new Dashboard and Inbox in BuzzStream. The Dashboard gives you a single place to act on all of your emails and tasks, across all of your team’s projects and email accounts. Dashboard Inbox The dashboard inbox is the biggest change Read more

Whether you’re putting together your list for the first time, reviewing data that we’ve discovered for a list that you’ve imported, or gathering relevant context to send effective outreach to contacts, you’ve got to find the right information at the right time. To help you out with that, we’ve Read more

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. In fact, once you’ve built up a decently sized content catalog it may feel like you’ve already covered all the ground possible. Combine that with Read more

Great outreach starts with a great list. Indeed, you can have the most excellent content and writers who can craft fantastic personalized emails. However, if you get your list wrong, none of that will matter and you will be wasting your time. Getting to that right list involves two processes: Read more

GDPR goes into effect May 25th and as you might expect has some potentially serious ramifications for your outreach program. As of now, there are many areas of the regulation which seem intentionally vague, and some which appear downright contradictory. Over the next few months things will become Read more