Email outreach is essential for digital PR, link building, and content promotion—even in a spam-conscious environment. Targeted prospecting and personalization are crucial under new 2024 Google/Yahoo spam guidelines. Use tools like BuzzStream and Hunter.io to streamline contact discovery, Read more

Use the C.H.A.M.P. outreach method: Connect, Help, Adapt, Make it scannable, Personalize. Create contextual connections to clarify why you're emailing instantly. Help offer clear value—data, assets, or detailed instructions—to make responding easy. Match tone and style to your recipient’s Read more

Automate email discovery within BuzzStream to streamline outreach for link building and digital PR. Use AI-enhanced tools like Hunter and Wiza to find verified, real-time email addresses from public data. Generate likely addresses fast with permutation tools; verify using ZeroBounce or Emailable Read more

BuzzStream – All-in-one outreach tool for prospecting, email campaigns, relationship tracking, and backlink reporting. Ahrefs’ Content Explorer – Finds top-performing blog content using backlink, traffic, and domain authority metrics. BuzzSumo – Analyzes content performance based on Read more

As artificial intelligence (AI) becomes more commonplace at the office and in everyday life, questions continue to arise: Will AI ever understand causation, or will AI take over the world and leave humanity in damnation? For media professionals, whose inboxes are flooded with a daily dose of hundreds Read more

The question, “What’s your favorite podcast?” has become as popular of an ice breaker as “What’s your favorite TV show?” This is because podcasting awareness has exploded in recent years, so it’s a perfectly normal question to ask while making small talk. To really bring the podcasting Read more

During our webinar on outreach personalization with Ross Hudgens, Founder and CEO of Siege Media, we covered a lot of best practices and received a ton of great questions. Here's our summary of the key takeaways from the webinar, and a link to the recording, complete with outreach template examples and Read more

Today, it's not enough for a brand to simply have a social network strategy. To be competitive, they have to use the platform in new and innovative ways. But they also need to remain focused on retaining followers. For brands, retention is especially crucial because followers are often direct consumers. Read more