Craft media pitches so journalists can write the story in 15 minutes flat. Use "exclusive" in subject lines strategically to build media relationships. Ensure content is hyper-relevant since irrelevance is the top reason for PR blocks. Engage on social media genuinely, but always pitch via Read more

Use “city rivalries” and emotional angles to spark regional press engagement and amplify link potential. Leverage freemium tools, proprietary data, and trending keywords to create highly linkable content assets. Build link velocity by targeting newsletters, round-ups, and overlooked image-based Read more

Backlinks remain the baseline KPI, but quality (relevance, authority, traffic) matters far more than quantity. Track 12 impact areas: from referral traffic and branded search to direct traffic and owned audience growth. Ahrefs, GA4, and Talkwalker are critical tools for evaluating both SEO Read more

Major publishers suing OpenAI include The NYT, Tribune, and CBC, raising concerns about content visibility in AI results. AI training models and LLM rankings remain opaque, so adjusting digital PR tactics now is premature. Links and media mentions still drive Google rankings, even if excluded Read more

 Interest in "digital PR" has surged 34% globally since 2020, with major spikes in the UK and US.  Top challenges in 2025 include measuring impact and campaign ideation, with 72% saying it’s harder than last year.  Data-led content and expert commentary dominate digital PR tactics, used Read more

April 23, 2025 Update: I've updated this post to reflect all publisher partnerships with AI companies as of April 23, 2025. OpenAI and Microsoft have been busy. LLMs used by OpenAI and Google are heavily curated datasets. Ziff Davis’ study shows that heavily curated datasets contain a higher Read more

With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you Read more

Reactive PR, or newsjacking, leverages trending topics to earn fast, relevant media coverage. Identify expertise, spot news trends, and pitch value-added insights (data, quotes, emotional angles) quickly. Use tools like Google Trends, TikTok, and journalist databases to spot and act on coverage Read more

76 #journorequests come in per day, making it the most common media request hashtag 78.5% of #journorequests are UK-based, compared to 11.6% in the US Entertainment is the most popular category of UK #journorequest With all the conversations around HARO/Connectively closing, PRs can still Read more

Top alternatives include Source of Sources, Qwoted, Featured, and Help a B2B Writer, each with unique strengths. Free tools like Source of Sources and media hashtags (#journorequest) offer no-cost ways to monitor journalist needs. Premium tools like Qwoted, Editorielle, and Roxhill offer real-time Read more