In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data.  When we think about how journalists and writers work in the industry today, they are squeezed tighter than ever. With a huge amount of redundancies Read more

Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that Read more

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition.  When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. Most people Read more

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Newsjacking is adding value to an existing popular conversation online. The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line Read more

Success in link building and digital PR comes from personalization.  When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other Read more

Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of Read more

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively.  But when creating content for your site, your goal is to create something newsworthy, interesting, and original.  Then, the thought Read more

What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. There are few things in the PR world worse than going to pitch to Read more

You probably know what HARO is. You may have even responded to a few of the emails. But here's the real question: Is responding to HARO queries worth your time today? And if it is, how do maximize your efforts? In 2008, PR guru Peter Shankman would regularly receive requests from the press Read more

In addition to writing content for BuzzStream, I also publish articles in places like The Next Web and Entrepreneur. Help a Reporter Out (HARO) is my go-to-resource for finding sources and meeting wonderful PR professionals. Through the platform, I’ve surfaced my best stories and have made hundreds Read more