Personalized pitching now outperforms mass outreach, especially under Gmail’s new anti-spam policies targeting bulk emails. Relevance is critical; try researching journalist bios, beats, and recent work before sending any pitch. Match subject lines to journalist headline styles to increase Read more

We Earn Media Podcast – Journalists and PRs discuss what makes media pitches work (archived but valuable). BuzzStream Digital PR and Link Building Podcast – Deep dives into digital PR, SEO, and link building with industry leaders. Propellernet’s The Digital PR Podcast – Agency-led insights Read more

Cision offers the largest journalist database (850K+ contacts), but users note minor UX issues despite strong customer support. MuckRack is praised for data accuracy and AI-powered features but lacks flexible outreach timing tools. BuzzStream's ListIQ is an alternative to traditional media Read more

Use media databases like MuckRack to start, but always verify journalist info for current role and topic relevance. Vet journalists by checking publication, beat, and prior coverage using LinkedIn, Google News, and author bios. Google News, site searches, and BuzzStream help surface Read more

ChatGPT - Industry-leading AI assistant for PR research, campaign ideation, and drafting press releases or pitches. Best with detailed prompts. Hypotenuse AI - A structured press release generator that guides you through input fields to create polished, media-ready content. PressPal Read more

Google's 2024 spam filters demand hyper-personalized email outreach to avoid automatic inbox rejection. Personalization now means referencing bios, social posts, or previous coverage, beyond just names. Tools like BuzzStream streamline scalable personalization with custom fields and contact Read more

City index studies combine SEO, digital PR, and brand awareness by leveraging data-driven or emotionally engaging content. These listicles often earn authoritative backlinks through “ego bait” and regional pride, boosting Domain Authority and visibility. Success hinges on smart ideation, credible Read more

Link reclamation targets previously removed backlinks to maintain SEO equity and traffic flow. Prioritize “Link Removed” entries in Ahrefs’ lost links report for highest ROI outreach. Confirm the link's relevance and context using Wayback Machine before emailing site owners. Use tools Read more

Email outreach is essential for digital PR, link building, and content promotion—even in a spam-conscious environment. Targeted prospecting and personalization are crucial under new 2024 Google/Yahoo spam guidelines. Use tools like BuzzStream and Hunter.io to streamline contact discovery, Read more

High-authority, relevant backlinks from digital PR campaigns strongly correlate with improved keyword rankings. Google’s leaked documents confirm link quality, internal linking, and freshness influence SEO performance. Campaigns using proprietary data or unique angles boost chances of AI Read more