Keyword-driven digital PR blends SEO goals with pitchable assets for both top- and bottom-funnel impact. Interactive tools and quizzes earn high-authority links while targeting transactional search intent. Visual-led content—especially unique data visualizations—drives broad media coverage Read more

Combine media databases, Google News, and X/Twitter to pinpoint highly relevant journalists by beat and recent coverage. Prioritize assignment editors and reporters when pitching; avoid general newsroom emails unless unavoidable. Use BuzzStream for bulk journalist research, contact discovery, Read more

Combine Google Search with BuzzStream’s Research Lists to uncover both branded and unlinked media mentions efficiently. Set up multiple Talkwalker Alerts per campaign to track coverage in real time with better filtering than Google Alerts. Use Ahrefs and a reverse image search to discover Read more

Irrelevant pitches are the #1 reason journalists reject emails—build lists targeting coverage-specific beats. Google’s 2024 spam rules penalize mass blasts; curated lists support deliverability and personalization. Self-built media lists offer fresher, cheaper, and more relevant contacts Read more

Digital PR earns high-authority backlinks aligned with Google’s Helpful Content guidelines, avoiding penalties from risky link building. Hero content and newsjacking are core digital PR tactics that drive both backlinks and brand visibility. Digital PR enhances topical authority, helping Read more

Segment media pitches by journalist beat; relevance is crucial for securing coverage. Use compelling subject lines and lead with key stats to grab a journalist's attention fast. Structure pitches with a lede, three takeaways, supporting context, and methodology (where applicable). Tailor Read more

Press releases are structured, news-focused statements designed to inform media and secure coverage. Types include product launches, company news, events, and data reports, each with a specific formatting and audience. Effective press releases require strong headlines, clear CTAs, quotes, Read more

Use the C.H.A.M.P. outreach method: Connect, Help, Adapt, Make it scannable, Personalize. Create contextual connections to clarify why you're emailing instantly. Help offer clear value—data, assets, or detailed instructions—to make responding easy. Match tone and style to your recipient’s Read more

Personalization and quality over quantity are critical for effective cold email outreach and avoiding spam filters. Use compelling, data-driven storytelling and visuals (e.g., maps, tables) to increase PR pitch success and journalist engagement. Segment outreach by intent—PR, link building, Read more

New rules started Feb 2024 for Gmail/Yahoo and expanded in March 2025 to Microsoft—aimed at cutting spam and phishing. Bulk senders (5,000+ emails/day from one domain) must authenticate emails with SPF, DKIM, and DMARC, and keep spam complaints below 0.3%. Failure to comply? Your Read more