In September 2024, Google took a rare manual action against Forbes Advisor, wiping out nearly 20 million monthly visits. Forbes Advisor's digital PR team drove over 70,000 referring domains before the penalty. As of May 2025, the site had regained nearly 4 million in traffic (~17%) Read more

Take effect May 5, 2025 Impact bulk senders, aka sending 5,000+ emails/day to Microsoft consumer email addresses Must pass SPF and DKIM Must publish a DMARC record (at least p=none) Must align the “From” domain with SPF/DKIM Must use valid reply-to/from addresses Must include Read more

Podcast pitching is on the rise as PRs struggle to reach traditional journalists. Personalized, value-driven pitches with clear topic ideas outperform generic outreach. Pitch tactics like filling gaps, offering counterpoints, or proposing swaps increase acceptance. Research the show’s Read more

Google is rapidly testing SERP features—over 48% aim to retain users on the platform. Zero-click searches and Gen Z search behavior are reshaping organic traffic potential. Building brand mentions in AI results, social, forums, and traditional media is now crucial. Digital PR tactics like Read more

Target high link-intent keywords like “[industry] statistics” to attract organic, citation-driven backlinks. Use proprietary or hard-to-find data to increase linkability and differentiate your content. Evaluate SERPs and backlink profiles to ensure your keyword has citation potential before Read more

Use relevance, authority, and intent to build targeted link prospect lists efficiently. Personalize every pitch using the C.H.A.M.P. method to maximize outreach effectiveness. Outreach success depends on finding the right person, not just the right site. BuzzStream streamlines prospecting, Read more

Google's 2024 updates devalued scaled outreach and low-quality backlinks, favoring high-authority PR coverage. Email sender guidelines now penalize non-personalized, bulk outreach; precision matters more than volume. Helpful Content and Link Spam Updates targeted affiliate, guest post, and Read more

Pruned low-value content to consolidate link equity and boost high-performing pages. Overhauled blog UX with category navigation, scannable layouts, and embedded tools to improve engagement and trust. Prioritized bottom-funnel, low-difficulty keywords using KOB analysis to drive fast, high-value Read more

Google’s June 2024 Link Spam Update penalized low-quality link tactics, notably in the SaaS sector. Key red flags include irrelevant guest posts, exact match anchor text, AI-written content, and high DR sites with no traffic. Listicle and roundup posts appear increasingly devalued due to Read more

Promotion (this includes link exchange, purchased links, and organic mentions.) was the most common way sites gained links over the past year. Promotion also stands out as the most penalized strategy, with 12 sites. 28 sites appeared to get hit by the Link Spam Update. 13 sites were hit Read more