When we launched our first State of Digital PR last year, digital PR was entering a resurgence. This year, many say digital PR is even more effective than last year (driven in part by AI), yet it’s reportedly becoming more challenging. We interviewed 150+ digital PR professionals to understand Read more

Link building is always a hot-button issue in the SEO community. After a tumultuous 2024, we’ve heard (and felt) that SEOs and organizations are becoming more skeptical about the impact of links and link building. We teamed up with Garrett French of Citation Labs to truly understand where Read more

With interest in “digital PR” growing almost 30% in the past few years, we wanted to put together a snapshot of today's industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you Read more