Domenica D'Ottavio
, October 17, 2018
What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape.
There are few things in the PR world worse than going to pitch to Read more
Stephen Panico
, September 27, 2018
If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult.
In fact, once you’ve built up a decently sized content catalog it may feel like you’ve already covered all the ground possible. Combine that with Read more
Darren Kingman
, August 29, 2018
There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). However, I want to pose a question many people may not be asking themselves Read more
Stephen Panico
, August 13, 2018
Great outreach starts with a great list.
Indeed, you can have the most excellent content and writers who can craft fantastic personalized emails. However, if you get your list wrong, none of that will matter and you will be wasting your time. Getting to that right list involves two processes: Read more
Paul May
, July 26, 2018
The Internet is flooded with articles covering every topic related to email deliverability. Many of these are quite valuable, but for marketing outreach professionals, the problem with this information is two-fold:
Most of these articles are focused on traditional email marketing, rather than Read more