The New BuzzStream User Interface Beta is Open

Every now and then, you’ve got to shake things up a bit. That’s why we’re extremely excited to announce that BuzzStream is starting the open beta for our new navigation and UI! This update introduces several changes and a complete refresh of the BuzzStream interface that makes it more modern, Read more

Newsjacking – An SEOs approach to improving rankings

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Newsjacking is adding value to an existing popular conversation online. The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line Read more

Select Recipients: Updated Flexibility to Send Outreach to the Right People

  Just in time for the holidays, we’ve got an announcement that is short but oh so sweet. We’re very pleased to announce that you can now select recipients for contacts in your Websites tab! But what exactly do we mean by “recipient” here? Let me explain. We broadly Read more

The 5 Most Important Questions to Ask Before Pitching a Publisher

Success in link building and digital PR comes from personalization.  When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other Read more

Words Matter: How Journalists in Different Verticals Think & Write

Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of Read more