My team admittedly has a distinct advantage when it comes to link building and making connections. Our company has worked with bloggers in our niches (cooking and crafting) for years, making it easy for us to reach out often for a shout out or small promotion from our trusted blogger network. Surprisingly Read more

As an entrepreneur, you often send out emails to influential members of your industry. Maybe with the intention of getting a backlink from their blog, or maybe collaborating with them for marketing purposes. In an ideal scenario, you hear back from them, work together on something, and there’s a Read more

GDPR goes into effect May 25th and as you might expect has some potentially serious ramifications for your outreach program. As of now, there are many areas of the regulation which seem intentionally vague, and some which appear downright contradictory. Over the next few months things will become Read more

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Some of the ones we hear most often Read more