Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it.
Newsjacking is adding value to an existing popular conversation online.
The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line Read more
Just in time for the holidays, we’ve got an announcement that is short but oh so sweet. We’re very pleased to announce that you can now select recipients for contacts in your Websites tab!
But what exactly do we mean by “recipient” here? Let me explain.
We broadly Read more
Success in link building and digital PR comes from personalization.
When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other Read more
Recently, we analyzed over 200,000 pieces of content in five verticals (Health, Finance, Tech, Entertainment, and Travel) in order to determine how the PR landscape will look in 2020. A big part of that research involved reviewing the different ways that journalists communicate, not just in terms of Read more