Podcast Guesting – Why it Should be Part of Your Content Marketing Mix and How to Setup Your Pitch

The question, “What’s your favorite podcast?” has become as popular of an ice breaker as “What’s your favorite TV show?” This is because podcasting awareness has exploded in recent years, so it’s a perfectly normal question to ask while making small talk. To really bring the podcasting Read more

Data Sources to Take Your Campaigns to the Next Level

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data.  When we think about how journalists and writers work in the industry today, they are squeezed tighter than ever. With a huge amount of redundancies Read more

The New BuzzStream User Interface Beta is Open

Every now and then, you’ve got to shake things up a bit. That’s why we’re extremely excited to announce that BuzzStream is starting the open beta for our new navigation and UI! This update introduces several changes and a complete refresh of the BuzzStream interface that makes it more modern, Read more

Newsjacking – An SEOs approach to improving rankings

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Newsjacking is adding value to an existing popular conversation online. The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line Read more

Select Recipients: Updated Flexibility to Send Outreach to the Right People

  Just in time for the holidays, we’ve got an announcement that is short but oh so sweet. We’re very pleased to announce that you can now select recipients for contacts in your Websites tab! But what exactly do we mean by “recipient” here? Let me explain. We broadly Read more