Articles in Case Studies




Archive for the ‘Case Studies’ Category

How Wallpapered Does Better Blogger Outreach with BuzzStream

Today's post comes from Rachel Ellis of Wallpapered, the ecommerce store for custom wall paper.   Without further adieu, here's Rachel. Hello there! We're Wallpapered, we specialise in creating custom wallpapers, and it’s lovely to meet you! All our wallpapers are printed to the exact size you Read more
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The Future of Outreach as Business Development: How CLEARLINK Uses BuzzStream

Today's post comes from Elli Bishop of CLEARLINK. Elli leads the Outreach team at CLEARLINK, where she designs and executes SEO strategy, strategic content creation, and digital PR for Fortune 500 brands like DISH Network, CenturyLink, Verizon, and AT&T. CLEARLINK partners with the world’s Read more
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2 Content Types That Will Earn the Most Shares in 2015

Planning your content strategy for 2015? Here’s some good news: You don’t need a crystal ball to predict which formats (or content types) will help you meet your social media benchmarks. BuzzStream and Fractl have crunched the numbers to figure out which content types earn most shares, the formats Read more
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Content Promotion Case Study: liGo

Today's post is a case study on content promotion from our friends at Hit Reach.  Building content assets that attract links can be an expensive business when you factor in all the costs from research to design, development and, finally, outreach. Fortunately, we live in a world where there’s Read more
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Research: How To Write Subject Lines that Drive Open Rates

In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found that 85% of editors open pitches based on your subject line. With subject lines being the ultimate gatekeeper for your Read more
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Case Study: Building Links in the Travel Industry

Today’s post comes from Shawn Cohen of Standing Dog Interactive, a full service digital agency in Dallas, Texas.   The travel and hospitality industry is inspiring to work in: you know you’re helping travelers reach their destination and once they get there, you are there to ensure that they Read more
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Case Study: A Fish Story for Link Builders

This is a guest-post by Kelley Starr and contributor Jon Giacalone. Kelley is a partner at LeanTech Group, where he works as a growth accelerator and advisor to early stage digital companies seeking venture capital. You can connect with Kelley on LinkedIn, or Google+. Jon is the Digital Marketing Manager Read more
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Using BuzzStream to Avoid Disavowed or Blacklisted Domains

Today's post on keeping track of disavowed and blacklisted domains comes from BuzzStream customer and friend, Martin Woods of salt.agency.  It’s blindingly obvious that you shouldn’t make the same mistakes twice, especially when it comes to a Google penalty. According to Matt Cutts, the consequences Read more
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Targeting Mid-Level Influencers with FollowerWonk and BuzzStream

As marketers, we often talk about building relationships with influencers. Sometimes, though, it makes more sense to connect with the people in the middle. They're usually pretty persuasive to their small followings, but they just haven't hit "major influencer" status yet. Here's a walkthrough of how Read more
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How to Use Buzzstream to Clean Up Your Link Profile

Today's guest post comes from one of our favorite customers, Wayne Barker, SEO Manager at Boom Online Marketing. You can connect with him on Google+ and Twitter. With the recent updates Google, it is more important than ever to know who is linking to you and how they are linking to you. Link pruning Read more
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