Articles in Case Studies

Archive for the ‘Case Studies’ Category

#BreakTheStigma: A Case Study on Uniting a Community of Advocates Online

In our last guest post, we took a look at how 2U utilized BuzzStream to build valuable networks online. Specifically, we noted how Buzzstream allows us to engage communities, encourage thought leadership, and provide innovative content on behalf of our university partner program MBA@UNC. This time, Read more

How Comindware Used BuzzStream to Unify Their Marketing Team

Being part of a dynamic marketing team is extremely exciting but at times can be very overwhelming.  This is most evident when working at a software company that aims to gain market share in a highly competitive landscape. As our marketing team continued to deliver results in an ever-changing environment, Read more

The Value of Recorded History: 2U’s Networking Success with BuzzStream

In our first guest post, we outlined how 2U uses BuzzStream to connect with thought leaders, engage with communities and promote content created on behalf of our university partners. We referenced a series of projects we have worked on in the communication, data science and mental health verticals. Now Read more

How Chimaera Labs Used BuzzStream to Assemble Their Writing Dream-Team

Today's post comes to us from Drew Frayre, Digital Marketing Analyst at Chimaera Labs. He manages SEO, web analytics and content marketing for tech clients. Without further adieu, here's Drew! My digital marketing agency recently embarked upon the content marketing bandwagon and committed to creating Read more

How Digital Agency Impression Integrates Outreach with Buzzstream

Today’s post comes from Laura Hampton at Impression. Laura is the digital marketing manager and regularly uses BuzzStream for her outreach. Impression is a high-growth digital marketing agency which specialises in content marketing and digital PR. Impression is a digital marketing agency based in Read more

How Wallpapered Does Better Blogger Outreach with BuzzStream

Today's post comes from Rachel Ellis of Wallpapered, the ecommerce store for custom wall paper.   Without further adieu, here's Rachel. Hello there! We're Wallpapered, we specialise in creating custom wallpapers, and it’s lovely to meet you! All our wallpapers are printed to the exact size you Read more

The Future of Outreach as Business Development: How CLEARLINK Uses BuzzStream

Today's post comes from Elli Bishop of CLEARLINK. Elli leads the Outreach team at CLEARLINK, where she designs and executes SEO strategy, strategic content creation, and digital PR for Fortune 500 brands like DISH Network, CenturyLink, Verizon, and AT&T. CLEARLINK partners with the world’s Read more

2 Content Types That Will Earn the Most Shares in 2015

Planning your content strategy for 2015? Here’s some good news: You don’t need a crystal ball to predict which formats (or content types) will help you meet your social media benchmarks. BuzzStream and Fractl have crunched the numbers to figure out which content types earn most shares, the formats Read more

Content Promotion Case Study: liGo

Today's post is a case study on content promotion from our friends at Hit Reach.  Building content assets that attract links can be an expensive business when you factor in all the costs from research to design, development and, finally, outreach. Fortunately, we live in a world where there’s Read more

Research: How To Write Subject Lines that Drive Open Rates

In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found that 85% of editors open pitches based on your subject line. With subject lines being the ultimate gatekeeper for your Read more