default featured image

Jakub leads the content team at G2 Crowd, a B2B software and services review and research platform. Jakub previous acquired his Masters in Journalism from Depaul and is a freelance sports journalist for Chicagoland publications. You can follow Jakub on Twitter at @jakubrudnik

How G2 Crowd Uses Award Campaigns to Get Backlinks in a Competitive Environment

In September 2017, we identified a problem. Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. We couldn’t beat certain brands – particularly, our important Read more