default featured image

Levi leads the content optimization and promotion team at G2 Crowd, a B2B software and services review and research platform. You can find Levi in his spare time rooting on his IU Hoosier, watching re-runs of King of the Hill, and lounging with his dog Frodo. Follow Levi at and on Twitter at @levi_olmstead.

How G2 Crowd Uses Award Campaigns to Get Backlinks in a Competitive Environment

In September 2017, we identified a problem. Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. We couldn’t beat certain brands – particularly, our important Read more